- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial compani ...
- How To Build Your Email List With Lead Magnets
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Lead magnets are eBooks, guides and other freebies that marketers offer ...
- Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm
Email Marketing Daily, Ray Schultz - Monday, August 10, 2020
LeadScoreApp's scoring technology allows B2B teams to target hot leads, Fastbase s ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketi ...
- LeadSift And Intentsify Partner On Intent Data Action
Email Marketing Daily, Ray Schultz - Wednesday, July 22, 2020
The partnership will allow B2B teams to engage accounts that are researchi ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Performance Marketing Insider, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to o ...
- The Top 10 B2B Email List Providers: Opinion
Around the Net in Email, Ray Schultz - Tuesday, July 7, 2020
Buying an email list can streamline the lead-generation process. But where ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in t ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...
- Content Marketing In A Pandemic: Five Tips
Around the Net in Email, Ray Schultz - Wednesday, June 3, 2020
Several industries, ranging from restaurants to real estate, have been hard h ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital markete ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It conten ...
- Google Plays Hardball With Payment Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keywo ...
- Infogroup Debuts B2B Intent Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Data Axle helps brands act on interest based on behavior in multip ...
- High-Powered Content Can Help You Nurture Leads
Around the Net in Email, Ray Schultz - Tuesday, March 10, 2020
Marketers often send unqualified leads to sales. But it wouldn’t happen ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead Management
Email Insider, Ray Schultz - Monday, March 2, 2020
Study by Research in Action lists the 'top 15' automated lead manageme ...
- Seven B2B Lead Generation Tools
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Smart B2B marketers are using lead-generation tools to capture leads and mana ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- Stats And Snippets On B2B Email: Why It's The Most Effective Lead-Generation Tool
Email Insider, Ray Schultz - Friday, January 31, 2020
Email is expected to drive a massive number of leads this yea ...
- Email Video Messaging Tool Offered To Real Estate Sellers
Email Marketing Daily, Ray Schultz - Friday, January 31, 2020
Real estate agents and teams can send videos via email and te ...
- Google My Business Gets Automated Call Tracking Via Third Party
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates t ...
- Email Tops In B2B Lead Generation, Nurturing: Study
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email produces B2B leads with the highest ROI, according to a Chi ...
- 10 Ways To Boost Your Email Lead Generation
Around the Net in Email, Ray Schultz - Friday, January 3, 2020
Email marketing is a more cost-effective way of generating leads than oth ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveye ...
- Uberflip Acquires SnapApp, Content Experience Firm
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
The purchase will provide Toronto-based Uberflip with a Boston presence and enhan ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified lea ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email list ...
- Google Tests Lead Form Extensions For Search Text Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2019
People who have signed in to their Google account and are searchi ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensor ...
- Email Is The Main Lead Nurturing Tool: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Email engagement is the top content marketing metric, the Content Marketing Institu ...