Cognism, provider of a B2B prospecting tool, has acquired Mailtastic, an email signature firm based in Mainz, Germany, in a seven-figure deal.
The purchase bolsters Cognism’s European expansion while providing the London-based firm with email signature capabilities.
“Email signature marketing is massively underused and it will play a key role as more people work from home and engage others through their screens,” states James Isilay, co-founder and CEO of Cognism.
The team at Mailtastic will remain in place, led by co-founders Tao Bauer, Peer Wierzbitzki and Andreas Schröder.
Cognism raised $12 million in its most recent funding round, led by AXA Venture Partners.
Last July, the firm raised $10 million with PeakSpan Capital.
In addition to the Mainz location, London-based Cognism has recently added locations in Manchester and New York. It also has added to its headcount in Macedonia and Croatia.
Cognism provides clients with “the data they need to send emails, the tools required to automate and action them, and now it will be providing a way for customers to expand their reach with every email their employees send,” Isilay adds.
The firm claims its lead-generation solution is GDPR-compliant.
Cognism cites statistics showing that workers spend 28% of their work week on email, and contends that email is an overlooked lead-generation channel.