Cognism Acquires Mailtastic, Email Signature Firm

Cognism, provider of a B2B prospecting tool, has acquired Mailtastic, an email signature firm based in Mainz, Germany, in a seven-figure deal.

The purchase bolsters Cognism’s European expansion while providing the London-based firm with email signature capabilities.   

“Email signature marketing is massively underused and it will play a key role as more people work from home and engage others through their screens,” states James Isilay, co-founder and CEO of Cognism.

The team at Mailtastic will remain in place, led by co-founders Tao Bauer, Peer Wierzbitzki and Andreas Schröder.

Cognism raised $12 million in its most recent funding round, led by AXA Venture Partners.

Last July, the firm raised $10 million with PeakSpan Capital.

In addition to the Mainz location, London-based Cognism has recently added locations in Manchester and New York. It also has added to its headcount in Macedonia and Croatia.

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Cognism provides clients with “the data they need to send emails, the tools required to automate and action them, and now it will be providing a way for customers to expand their reach with every email their employees send,” Isilay adds.

The firm claims its lead-generation solution is GDPR-compliant.

Cognism cites statistics showing that workers spend 28% of their work week on email, and contends that email is an overlooked lead-generation channel.  

 

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