- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives add ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...
- Consumer Buying Behavior Data Reveals Impact Of Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 28, 2019
Search marketers should consider the time and sequence of events on soci ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
Digital News Daily, Laurie Sullivan - Wednesday, May 29, 2019
The acquisition is intended to help marketers better measure the return ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding contin ...
- Delete Remains Consistent Search Word On Google Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 29, 2019
Amazon released the Echo Show 5 Wednesday with several new privacy-focused featur ...
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving si ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic populati ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- IPG, Publicis, WPP Make LinkedIn Top Places To Work List
Research Intelligencer, Joe Mandese - Wednesday, April 3, 2019
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn ...
- Employees Say These Companies Underpay Them Based On Their Contributions
Performance Marketing Insider, Laurie Sullivan - Monday, April 1, 2019
More than half of tech workers for some of the major compani ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Lookalike audiences, audience templates and the addition of Bing search data ...
- Twitter, Facebook Brand Safety Top Of Mind For Marketers
Digital News Daily, Laurie Sullivan - Thursday, February 7, 2019
Purging millions of accounts may have helped Twitter redeem its reputation wh ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...
- LinkedIn Revamps Pages From Scratch, Making It Interactive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 14, 2018
The focus is on employees becoming brand advocates and companies leveraging employe ...
- Vimeo Launches Integration With LinkedIn, Users Can Track Content Performance
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The integration will allow Vimeo users to publish videos to their Linked ...
- LinkedIn To Improve Attribution With Google Campaign Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 29, 2018
LinkedIn has announced a major integration with Google Marketing Platform, to increa ...
- Handshake Marketing
Research Brief, Jack Loechner - Thursday, October 25, 2018
LinkedIn's 3rd Annual State of Sales Report finds that buyers expect personaliz ...
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Allowing advertisers to use LinkedIn data for search campaigns on Bing sugges ...
- LinkedIn Using AI To Diversify Companies' Recruiting Efforts
Around the Net In Digital, Gavin O'Malley - Wednesday, October 10, 2018
LinkedIn is rolling out some new AI-powered features to help companies fi ...
- LinkedIn Grabs Glint
Around the Net In Digital, Gavin O'Malley - Monday, October 8, 2018
Microsoft’s LinkedIn unit has acquired Glint, which TechCrunch describes as “a start ...
- LinkedIn Dynamic Ads Comes To Campaign Manager
Digital News Daily, Laurie Sullivan - Monday, September 10, 2018
Businesses running the Dynamic Ads native ad format can create, manage a ...
- Even Search Marketers Investing 200% More In Social
Performance Marketing Insider, Laurie Sullivan - Thursday, August 2, 2018
A study finds that 57% of marketers say their approach to Facebo ...
- LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 27, 2018
The new interface offers personalization options, one-click campaign breakdowns for reporting, a ...
- Ad, Marketing Companies Rate High In Glassdoor's Top CEO Lists
MediaDailyNews, Laurie Sullivan - Wednesday, June 20, 2018
Glassdoor released its Employees' Choice Awards late Tuesday night, naming the t ...
- LinkedIn Introduces Carousel Ads For Sponsored Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
Carousel Ads, which initially debuted on social sites like Facebook and sear ...
- LinkedIn Debuts 'Your Commute'
Around the Net In Digital, Gavin O'Malley - Sunday, June 10, 2018
LinkedIn just debuted ‘Your Commute,’ which, as TechCrunch reports, “will let job-seeke ...
- LinkedIn Taps Bing Maps To Show Commute Times
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 8, 2018
LinkedIn now calculates data from Bing Maps to show the distance fr ...