- SEO Data On LinkedIn Shows Newfound Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 24, 2019
There are 47,500 job openings that match the keyword SEO on Linked ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and N ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potential ...
- LinkedIn Tops Google, Twitter For Researching Colleagues, Industry Execs, Thought Leaders
Research Intelligencer, Joe Mandese - Monday, November 4, 2019
Using digital media to research the reputations of colleagues, other industry exe ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the compa ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape Data
Digital News Daily, Wendy Davis - Monday, October 14, 2019
A recent decision in the battle between analytics firm hiQ Labs a ...
- North Star HQ Pitches LinkedIn Tool, Saying Email Doesn't Work
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Lead Pilots helps brands automate their LinkedIn campaigns while being GDPR-compliant, t ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analyti ...
- Google Is Target Of New Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
The state of Texas leads a group of more than 30 attorne ...
- LinkedIn Launches Audience Segments With Five Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 13, 2019
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partn ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives add ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...
- Consumer Buying Behavior Data Reveals Impact Of Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 28, 2019
Search marketers should consider the time and sequence of events on soci ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
Digital News Daily, Laurie Sullivan - Wednesday, May 29, 2019
The acquisition is intended to help marketers better measure the return ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding contin ...
- Delete Remains Consistent Search Word On Google Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 29, 2019
Amazon released the Echo Show 5 Wednesday with several new privacy-focused featur ...
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving si ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic populati ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- IPG, Publicis, WPP Make LinkedIn Top Places To Work List
Research Intelligencer, Joe Mandese - Wednesday, April 3, 2019
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn ...
- Employees Say These Companies Underpay Them Based On Their Contributions
Performance Marketing Insider, Laurie Sullivan - Monday, April 1, 2019
More than half of tech workers for some of the major compani ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Lookalike audiences, audience templates and the addition of Bing search data ...
- Twitter, Facebook Brand Safety Top Of Mind For Marketers
Digital News Daily, Laurie Sullivan - Thursday, February 7, 2019
Purging millions of accounts may have helped Twitter redeem its reputation wh ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...