- 'Mana' Makes All The Difference In The Rock's Teremana Tequila Campaign
Marketing Daily, Teresa Buyikian - Thursday, June 27, 2024
In one spot, brand founder Dwayne "The Rock" Johnson explains that "ma ...
- Topo Chico, Airstream Team Up For Summer In The Staycation Islands
Marketing Daily, Teresa Buyikian - Wednesday, June 26, 2024
Two brands sponsor sweepstakes where the winner gets three-day, two-night "stay" ...
- Wolfgang Crafts First Global Campaign For Teremana Tequila
MAD, Fern Siegel - Tuesday, June 25, 2024
Dwayne "The Rock" Johnson ("Jumanji," "Black Adam") co-founded Teremana Tequila, injecting positi ...
- Voodoo Ranger Aims To Help Beer Drinkers Find 'Can of Their Dreams'
Marketing Daily, Teresa Buyikian - Monday, June 24, 2024
Website contains extensive info on each Voodoo Ranger beer, written as ...
- Fanning, Coppola Serve Up Roku Gin's 'Seasons'
MAD, Fern Siegel - Tuesday, June 18, 2024
Distilled in Japan, Roku's flavor is achieved by balancing Japanese and g ...
- High Noon's Vodka Iced Tea Launches With Boston (Iced) Tea Party
Marketing Daily, Teresa Buyikian - Thursday, June 13, 2024
An 18th-century-style ship will arrive in Boston Harbor carrying 342 cases ...
- And Just Like That... Cosmo Is Back With Help From Paris Hilton, Absolut
Marketing Daily, Teresa Buyikian - Wednesday, June 12, 2024
The partnership between Absolut and Hilton's media company, 11:11 Media, will inclu ...
- Johnnie Walker Embraces New Era Of Golf, Partners With Apparel Brand
Marketing Daily, Teresa Buyikian - Tuesday, June 11, 2024
The Golf Collection features embroidered hats and T-shirts in "a more youthf ...
- Jim Beam Bring Spirit(s) To U.S. Soccer Partnership
Marketing Daily, Teresa Buyikian - Monday, June 10, 2024
Partnership kicks off on Wednesday in Orlando, where brand will host ...
- Sobriety-Inducing Safety Shots Soon Available At Retail
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
Safety Shot redesigned packaging for its proprietary formula into portable 4 ...
- Y Not? Extra Y Centerpiece For SKYY Vodka Global Campaign
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
"Y go out?" asks one spot featuring a house party, as hipste ...
- Chobani CEO Acquires Anchor Brewing
Marketing Daily, Danielle Oster - Sunday, June 2, 2024
The new owner plans to revive the brand as a working brewe ...
- SKYY Asks 'Y,' Kicks Off Global Campaign
MAD, Fern Siegel - Thursday, May 30, 2024
The work is launching first in the U.S., Canada and South Afric ...
- Riboli Celebrates 'Summer Of Spritz' With Launch Of Spritz Del Conte
Marketing Daily, Danielle Oster - Wednesday, May 29, 2024
The RTD brand line will be available nationally in 8.5%ABV and 0. ...
- 'Law & Order' Star Drinks Up For Mine Hill
Marketing Daily, Teresa Buyikian - Friday, May 24, 2024
Mine Hill Distillery, known for its small-batch liquors in Roxbury, Connecticut, h ...
- Teremana Tequila Celebrates Summer With New Bucket List Challenge
Marketing Daily, Teresa Buyikian - Wednesday, May 22, 2024
Website summerofmana.com will award various prizes, in addition to the grand pri ...
- Bud Light Spotlights Sponsorship Of UFC's Dustin Poirier
Marketing Daily, Danielle Oster - Wednesday, May 22, 2024
The ad is a continuation of the campaign introduced by the bra ...
- DeSorbo Highlights Malibu's 'Vacation' At Home
MAD, Fern Siegel - Friday, May 17, 2024
Its summer campaign posits the drink as an easy way to ki ...
- VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
MAD, Fern Siegel - Thursday, May 16, 2024
The O-61 cabernet invites 30something drinkers to "uncork a new source ...
- Constellation Brands Acquires Sea Smoke Winery, Adding To High-End Wine Portfolio
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The deal follows last year's acquisition of Napa Valley wine brand Domai ...
- Fresca Mixes It Up With Andy Cohen With RTD Happy Hour
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The ready-to-drink cocktail brand is launching a summer promotional sweepstakes campaign wi ...
- Stella Artois' Brings Back Star-Studded Summer Series, 'Let's Do Dinner'
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The event series includes collaborations with Questlove, Ludacris, and FX's "The Bear ...
- Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
MAD, Fern Siegel - Monday, May 13, 2024
The peanut butter whiskey that claims to be "a little salty, ...
- Coors Light Cracks Open 'Chill Amplified' Music Platform Featuring Lainey Wilson
Marketing Daily, Danielle Oster - Monday, May 13, 2024
The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for conce ...
- Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
MAD, Fern Siegel - Monday, May 6, 2024
"The new campaign is inspired by the feeling of frivolity that com ...
- High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps
Marketing Daily, Danielle Oster - Thursday, May 2, 2024
The national campaign for Gallo's hard seltzer brand will run across broadcas ...
- Molson Coors Touts Double-Digit Growth For Core Brands
Marketing Daily, Danielle Oster - Tuesday, April 30, 2024
The company plans to support recent growth for its Coors Banquet bra ...
- Stella Artois Named Official Beer Of 'Hot Ones' YouTube Series
Marketing Daily, Danielle Oster - Thursday, April 18, 2024
The AB-InBev brand's sponsorship kicks off with an episode featuring Stella Arto ...
- Hennessy Positions Cognac For A New Generation
MAD, Fern Siegel - Monday, April 8, 2024
Wieden+Kennedy Amsterdam's new campaign showcases the brand's unlimited cocktail possibilities. ...
- Cocktail Hour: Rittenhouse Rye 'Creatively' Targets Bartenders
MAD, Fern Siegel - Wednesday, April 3, 2024
On-premises posters and menu cards celebrate the Philadelphia heritage of the Prohibition-e ...