Weber Ranch is giving home
bartenders a virtual hand with their cocktail recipes.
Tex is a new tool that “combines professional mixology expertise with the intelligence of AI,” providing drink recipes
through SMS text or online chat, according to the brand.
Created with London-based Cyphr, Tex is personified with an illustrated icon of a Texan tipping his cowboy hat. OpenAI technology is
used to connect users with a Weber Ranch virtual bartender. Tex can be accessed on the brand’s website here.
“While most companies and
brands use AI simply for automated customer service ‘chat,’ we’re doing something very different, harnessing the power of AI technology to create a personalized tool that deepens
customer engagement in a way that is helpful, informative, and fun,” says Lee Applbaum, president and CEO of Texas-based Round 2 Spirits, the brand owner and creator of Weber Ranch Vodka, in a
statement. “AI is replacing search, it’s the way that people access and consume information today, and Tex delivers on that in an entertaining way, while also staying true to our
respect and appreciation for the professional bartender’s craft.”
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Tex is an individualized tool, which is not scripted. It can create a cocktail from a photo of ingredients, direct
people to a bar or retail store, answer questions about batching recipes or “virtually anything else that someone might want to ask about bartending and cocktails or brand and category
information,” according to the brand.
Tex’s logic is primarily powered by ChatGPT. The brand says Tex’s development “will never be completed,” and it “will
only continue to get better and smarter as more people engage with it.”
Weber Ranch 1902 Vodka is a relatively new vodka brand distilled from 100% blue weber agave, while most vodkas are
made from wheat, corn, or potatoes.