- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- DAZN To Bring Ads To Streaming Platform
Digital News Daily, Alex Weprin - Monday, November 26, 2018
Existing live sports include lots of advertising opportunities. DAZN will need ...
- Tiger Woods, Phil Mickelson, And Why OTT Is About The Product As Much As The Content
Video Insider, Alex Weprin - Tuesday, November 27, 2018
For technology-driven video companies like Netflix, Hulu, and YouTube, the product ...
- Fox News Readies For Fox Nation Streaming Launch
Digital News Daily, Alex Weprin - Monday, November 26, 2018
The challenge for Fox News is to create an OTT product th ...
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media Buying
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
Jelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMed ...
- Tech Bidder Attracted To Fox's RSNs, Possible Platform, Sports Model Shift
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
It's only the first round of bidding, but Amazon's early success wi ...
- Pluto TV Adds Discovery Content
Digital News Daily, Alex Weprin - Monday, November 19, 2018
The deal with Pluto specifically covers content from Discovery Channel, Animal Plane ...
- Amazon's 'Thursday Night Football' Stream Up 22%
Digital News Daily, Alex Weprin - Friday, November 16, 2018
The double-digit growth is sure to be seen as a positive ...
- DAZN Strikes Deal To Stream MLB Cut-Ins, Hopes to Grow Audience
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
DAZN's three-year deal with MLB is worth around $300 million, built arou ...
- Video App Development Firm You.i Raises $23M To Expand Globally
Digital News Daily, Alex Weprin - Wednesday, November 14, 2018
As companies launch their own app-based video products, software vendors such ...
- Twitch Hires CRO To Ramp Up Ad Sales
Digital News Daily, Alex Weprin - Tuesday, November 13, 2018
The company is shifting some content that was part of its premi ...
- Bannon Flops On Election Night As TV News Host
Marketing Politics Weekly, Howard Polskin - Thursday, November 8, 2018
Imagine watching a radio show without commercial interruptions for 240 minutes. Wi ...
- Pandora Launches Holiday Travel-Centric Brand Campaign
Digital News Daily, Alex Weprin - Thursday, November 8, 2018
The company is rolling out its campaign, called "Sound On," in high-traff ...
- Mobile Video Surges As Content Converges With Tech
Digital News Daily, Alex Weprin - Monday, November 5, 2018
Mobile video plays accounted for 62% of all online videos, up 9. ...
- TV Networks Push Expanded Streaming Of Midterm Coverage
Digital News Daily, Alex Weprin - Monday, November 5, 2018
For the first time, almost every major news organization will be providi ...
- The Future Of Streaming Video Has Opportunities -- And Warning Signs
Video Insider, Alex Weprin - Tuesday, November 6, 2018
At the heart of streaming's future is the question of commercials. Netfl ...
- Streaming TV Viewing Hours On The Rise
Digital News Daily, Alex Weprin - Friday, November 2, 2018
According to the "State of the Streaming TV Industry" report, streaming ...
- CBS Sees Its Future In Streaming
Digital News Daily, Alex Weprin - Friday, November 2, 2018
The company's direct-to-consumer offerings, CBS All Access and Showtime, combined with n ...
- EDO Raises $12M To Scale TV Analytics Platform
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Dani ...
- ESPN Taps Wolff To Lead ESPN+ Streaming Service
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Wolff will manage the day-to-day operations of ESPN, while also working ...
- Yahoo To Launch On Roku Channel
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Roku is adding live and linear news content from Verizon's Oath med ...
- How Low Can TV Packages Go?
TV Watch, Wayne Friedman - Friday, November 2, 2018
While on-demand video platforms -- such as Netflix, Hulu, and Amazon ...
- CBS Launches ET Live, Its Third Free Streaming Service
Digital News Daily, Alex Weprin - Wednesday, October 31, 2018
The biggest bet yet in the streaming entertainment news space, ET Li ...
- Hulu Beefs Up Live News Offerings
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
Both ABC News Live and CBSN are ad-supported and available to stre ...
- Fox News OTT Network Fox Nation To Launch Nov. 27
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
Fox Nation will hold a "presale" starting Oct. 28, giving early subscribe ...
- NBC News Signal Slowly Ramps Up Streaming Network
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
The service will be ad-supported, though not at launch. More expansive a ...
- AT&T Eyes Skinnier Bundles To Make Streaming Profitable
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
The company will "be more discriminating about the content that is provid ...
- Live TV Streamers Count On Big Events To Prompt Sampling
Marketing Daily, P.J. Bednarski - Tuesday, October 23, 2018
The companies expect a high churn rate, but still gain a n ...
- Is Broadcast TV's Future Over-The-Top?
Video Insider, Alex Weprin - Tuesday, October 23, 2018
While the technology is there, and the consumer sentiment appears to ...
- Hulu, Sprint Expand Partnership To Live TV Service
Digital News Daily, Alex Weprin - Friday, October 19, 2018
The new partnership allows Sprint customers to get a 30-day free tri ...