- Hulu Turns Advertising Into A 'Strategic Advantage'
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
Hulu gives consumers the option to get a cheaper tier of servi ...
- CBS News Launches First Local Streaming Network In New York
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
CBSN New York will stream the local newscasts from CBS' New Yo ...
- Hulu To Launch New Private Marketplace
Digital News Daily, Alex Weprin - Tuesday, December 11, 2018
The automated, biddable marketplace will be operated by the supply-side video advertisi ...
- Yahoo Finance To Launch Standalone Apple TV App
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
The app comes as Yahoo Finance prepares to significantly increase the amou ...
- Hulu Interested In Live Sports, As Subscriptions Rise
Digital News Daily, Alex Weprin - Tuesday, December 4, 2018
Hulu with Live TV added "more than 450,000" subscribers in Q3. T ...
- FuboTV Becomes First U.S. Virtual MVPD To Launch In Europe
Digital News Daily, Alex Weprin - Monday, December 3, 2018
Aside from Netflix and YouTube, few U.S. streaming services are available globall ...
- Law & Crime Network Inks Deal To Stream On Philo
Digital News Daily, Alex Weprin - Thursday, November 29, 2018
The deal is notable for both companies. For Law & Crime, ...
- Discovery Inc. Expands OTT Push, Strikes Deals With Sling TV, Hulu
Digital News Daily, Alex Weprin - Thursday, November 29, 2018
This week, the company struck deals with Dish's Sling TV and Hu ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- DAZN To Bring Ads To Streaming Platform
Digital News Daily, Alex Weprin - Monday, November 26, 2018
Existing live sports include lots of advertising opportunities. DAZN will need ...
- Tiger Woods, Phil Mickelson, And Why OTT Is About The Product As Much As The Content
Video Insider, Alex Weprin - Tuesday, November 27, 2018
For technology-driven video companies like Netflix, Hulu, and YouTube, the product ...
- Fox News Readies For Fox Nation Streaming Launch
Digital News Daily, Alex Weprin - Monday, November 26, 2018
The challenge for Fox News is to create an OTT product th ...
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media Buying
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
Jelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMed ...
- Tech Bidder Attracted To Fox's RSNs, Possible Platform, Sports Model Shift
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
It's only the first round of bidding, but Amazon's early success wi ...
- Pluto TV Adds Discovery Content
Digital News Daily, Alex Weprin - Monday, November 19, 2018
The deal with Pluto specifically covers content from Discovery Channel, Animal Plane ...
- Amazon's 'Thursday Night Football' Stream Up 22%
Digital News Daily, Alex Weprin - Friday, November 16, 2018
The double-digit growth is sure to be seen as a positive ...
- DAZN Strikes Deal To Stream MLB Cut-Ins, Hopes to Grow Audience
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
DAZN's three-year deal with MLB is worth around $300 million, built arou ...
- Video App Development Firm You.i Raises $23M To Expand Globally
Digital News Daily, Alex Weprin - Wednesday, November 14, 2018
As companies launch their own app-based video products, software vendors such ...
- Twitch Hires CRO To Ramp Up Ad Sales
Digital News Daily, Alex Weprin - Tuesday, November 13, 2018
The company is shifting some content that was part of its premi ...
- Bannon Flops On Election Night As TV News Host
Marketing Politics Weekly, Howard Polskin - Thursday, November 8, 2018
Imagine watching a radio show without commercial interruptions for 240 minutes. Wi ...
- Pandora Launches Holiday Travel-Centric Brand Campaign
Digital News Daily, Alex Weprin - Thursday, November 8, 2018
The company is rolling out its campaign, called "Sound On," in high-traff ...
- Mobile Video Surges As Content Converges With Tech
Digital News Daily, Alex Weprin - Monday, November 5, 2018
Mobile video plays accounted for 62% of all online videos, up 9. ...
- TV Networks Push Expanded Streaming Of Midterm Coverage
Digital News Daily, Alex Weprin - Monday, November 5, 2018
For the first time, almost every major news organization will be providi ...
- The Future Of Streaming Video Has Opportunities -- And Warning Signs
Video Insider, Alex Weprin - Tuesday, November 6, 2018
At the heart of streaming's future is the question of commercials. Netfl ...
- Streaming TV Viewing Hours On The Rise
Digital News Daily, Alex Weprin - Friday, November 2, 2018
According to the "State of the Streaming TV Industry" report, streaming ...
- CBS Sees Its Future In Streaming
Digital News Daily, Alex Weprin - Friday, November 2, 2018
The company's direct-to-consumer offerings, CBS All Access and Showtime, combined with n ...
- ESPN Taps Wolff To Lead ESPN+ Streaming Service
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Wolff will manage the day-to-day operations of ESPN, while also working ...
- EDO Raises $12M To Scale TV Analytics Platform
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Dani ...
- Yahoo To Launch On Roku Channel
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Roku is adding live and linear news content from Verizon's Oath med ...