- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- California Should Ban Use Of Contact-Tracing Data For Ad Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Thursday, August 20, 2020
"Californians have a constitutional right to privacy, and it is vital th ...
- Weather Company Resolves Location Privacy Battle In Los Angeles
Digital News Daily, Wendy Davis - Wednesday, August 19, 2020
The IBM-owned company will now explicitly inform Weather Channel app downloaders th ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch Partner
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Eyeota and GfK plan to announce an expanded agreement early this wee ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- Foursquare 'Visits' Data Gains MRC Accreditation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertisi ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practic ...
- Help For The Holidays: An Email Marketing Tip List
Email Insider, Ray Schultz - Thursday, August 6, 2020
Here's some advice from Listrak staffers for brands gearing up for the ...
- Google Launches Nearby Share, Years After Apple Releases Its Basic Feature AirDrop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Nearby Share shows users a list of devices nearby. Once the devi ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketi ...
- Google Seeks Dismissal Of Arizona Suit Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, July 23, 2020
"The only products Google allegedly sold to Arizona consumers are smartphones, a ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of t ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- Apple Seems To Predict COVID-19 Hot Spots
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2020
Apple has become somewhat of a barometer for how the COVID-19 pandem ...
- Data Power: Consumers Want To Own Their Information, Study Finds
Email Insider, Ray Schultz - Tuesday, July 7, 2020
Americans believe they should be paid for their data. And email conte ...
- Mobile Location Firm Bluedot Raises $9.1 Million
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The firm has also introduced a service to alert retailers when ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answ ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities a ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data ...
- Weather Company Seeks Dismissal Of Location Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, June 15, 2020
The Weather Company is asking a California judge to throw out clai ...
- Google Sued Over Location Privacy By Arizona Attorney General
Digital News Daily, Wendy Davis - Wednesday, May 27, 2020
Arizona's top law enforcement official has sued Google for allegedly duping Andro ...
- Court Won't Reinstate Karate School Owner's Class-Action Against Google
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
A karate school owner who advertised on Google can't proceed with ...
- North Dakota Contact-Tracing App Found To Share Location Data With Foursquare
Digital News Daily, Wendy Davis - Friday, May 22, 2020
Although North Dakota's new contact-tracing app promises to keep users' data confidentia ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing Allegations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 25, 2020
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing a ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns
Digital News Daily, Wendy Davis - Friday, May 15, 2020
"If Google acquires consumers' data generated by the use of Fitbit wearable ...