- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Neighborhood network Nextdoor plans to become a publicly traded company through Khos ...
- Data About Americans Given To Hundreds Of Little-Known Firms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
The data ends up in the hands of companies in China, Russi ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of ope ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- Watchdog Brings Complaint In Europe Against IAB TechLab Over Privacy
Digital News Daily, Wendy Davis - Wednesday, June 16, 2021
The watchdog Irish Council for Civil Liberties alleges in a complaint fil ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Apple To Mask IP Addresses, Let Users Block Email Tracking Pixels
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Apple's next operating system will obscure Safari users' IP addresses, and wi ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the va ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
Data & Programmatic Insider, Laurie Sullivan - Monday, April 26, 2021
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
A newly introduced federal privacy bill that would limit agencies' ability ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates ...
- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location setting ...
- How Neustar Changes Customer Identity Data Management
Data & Programmatic Insider, Laurie Sullivan - Monday, April 5, 2021
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Performance Marketing Insider, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometim ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served ...
- Foursquare Relaunches Places, Introduces Enterprise API
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 16, 2021
The relaunch is part of a move to support enterprise companies wi ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- Zenreach Hires Nitin Duggal As Chief Product Officer
Marketing Daily, Ray Schultz - Wednesday, February 17, 2021
Duggal joins Zenreach after serving as chief product officer at Affinity. ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages bas ...
- Narrative And Specialists Partner On Location Data Access
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Narrative users will have access to the Specialists location database, the compa ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messagi ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Performance Marketing Insider, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of t ...