- With A Gazillion Possible Choices, Gimbal/true[X] Settles On 'Infillion'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
"The fact that we build technology for a complex and fragmented indust ...
- Google Maps Live Traffic Data Temporarily Disabled In Ukraine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
As Ukraine faces attacks from Russian forces, people are using Google Ma ...
- Google And Android Users Pause Battle Over Location Privacy
Digital News Daily, Wendy Davis - Tuesday, February 22, 2022
Google and a group of Android users will attempt to resolve the ...
- Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Digital News Daily, Wendy Davis - Thursday, January 27, 2022
Advocacy groups are urging lawmakers to move forward with a bill endors ...
- Google Can't Shake Arizona AG's Location Privacy Suit
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
The Arizona attorney general can proceed to trial against Google on clai ...
- Attorneys General Sue Google Over Location Privacy
Digital News Daily, Wendy Davis - Monday, January 24, 2022
"Since at least 2014, Google has deceived consumers regarding how their locati ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Apple Adds Maps Tool For Placing Routes And Location Photos In Emails And On Web
Email Marketing Daily, Ray Schultz - Thursday, January 6, 2022
Maps Web Snapshots enables developers to load a URL where JavaScript ...
- Tapestri Pays Consumers For Their Data, Analyzes Location
Data & Programmatic Insider, Laurie Sullivan - Monday, December 27, 2021
Tapestri introduced an app in November that pays consumers cash for shari ...
- Bing Travel Hub Identifies Location To Serve Up Planning Ideas
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
Vibrant images to convince even the most diehard homebodies to travel fi ...
- FTC: OpenX Collected Personal Info From Kids, Location Data From Opted-Out Users
Digital News Daily, Wendy Davis - Thursday, December 16, 2021
Ad-tech company OpenX will pay $2 million to settle accusations that ...
- Apple Updates Its iOS 15 With App Privacy Feature
Email Marketing Daily, Ray Schultz - Wednesday, December 15, 2021
The App Privacy Report allows users to see whether other apps ha ...
- YouTube Adds Places Mentioned Link In Videos For Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 15, 2021
"It would be great if we could integrate with Google maps a ...
- Location Data Gleaned From Apps Handed Over Feds, Broker Admits
PolicyBlog, Wendy Davis - Thursday, November 18, 2021
The data broker Mobilewalla, which has faced questions about its practices sin ...
- Google Local News Features For Search Gives Publishers Visibility
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 16, 2021
Google has released search features to give more visibility to local ne ...
- Supreme Court Weighs Austin Curbs On Billboards
Digital News Daily, Wendy Davis - Thursday, November 11, 2021
An Austin, Texas ordinance that only allows digital billboards on an advertiser ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty Programs
Email Insider, Ray Schultz - Thursday, October 28, 2021
Retailers err by basing emails on spending patterns, two professors write ...
- Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC Says
Digital News Daily, Wendy Davis - Thursday, October 21, 2021
Consumers "would likely be surprised at the extent of data that ...
- Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
Email Marketing Daily, Ray Schultz - Monday, October 18, 2021
Acceptance of technology has increased vs. 2019, but shoppers still have concern ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Mail Privacy Protection Kaboom! Apple Is Already Proxying 10% Of All Opens
Email Insider, Ray Schultz - Friday, October 1, 2021
SparkPost reports a steady uptick from the MPP launch date. Proxied ope ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- Secrets Behind Local Organic Search Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can he ...
- The Mobile Medium Is Not The Message: It's Much, Much More
Mobile Insider, Joe Mandese - Thursday, August 19, 2021
I know this will sound like heresy to readers of "Mobile Insider ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital Billboards
Digital News Daily, Wendy Davis - Friday, August 13, 2021
A local ordinance banning digital billboards in locations other than the advertiser ...
- Google Bans Tracking Tool That Sold Location Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google has banned SafeGraph -- a company that sold Android users' locati ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
The accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...