- Viewability Proves Mobile And Video Go Hand In Hand
London Blog, Sean Hargrave - Tuesday, May 12, 2015
Marketers have long suspected that mobile is the channel most suited ...
- Vlogs Are Keeping YouTube The 'Coolest' Youth Video Channel
MAD London, Jason Mander - Tuesday, May 12, 2015
There are many pretenders to the crown, but the figures show th ...
- Mondelez To Offer 'Buy Now' Button On Cadbury Ads
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Mondelez International has signed an agreement with online purchase specialists ChannelSight th ...
- Mobile Helps Google Dominate Global Ad Revenues
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
The growing popularity of mobile devices has helped Google increase its dominan ...
- Facebook Named Fastest-Growing Media Company
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Facebook's media revenues increased 63 percent over the past year as t ...
- Interpublic Merges Lowe And Mullen
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Interpublic is merging two of its agency brands, Lowe & Partners a ...
- Brands Are Bringing More Digital Work In-House
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
The percentage of brands taking their digital efforts in-house grew significantly ...
- Chief Digital Officer Role Alive And Kicking, Research Finds
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Despite concerns that the role of chief digital officer could be ...
- William Hill Creates VR Horse Races With Google Cardboard
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
William Hill has created a virtual reality (VR)-based live sports experience usi ...
- Challenger Start-Ups -- The New Answer To Mega Brands Culling Back To Mega Agencies?
London Blog, Sean Hargrave - Monday, May 11, 2015
The trend is undeniable. Brands are moving digital marketing in-house or simplifyi ...
- Young Mothers Feel Social Media Pressures Them To Obtain 'Perfection'
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
According to the research from parenting Web site BabyCentre, 64% of millenni ...
- BT Posts Strong Figures As It Prepares To Acquire EE
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
BT has reported a 14% boost in annual pre-tax profit to GBP2.645b ...
- Glenlivet On Hunt For Digital Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
The Glenlivet, the Pernod Ricard malt whisky brand, is on the hu ...
- Conservatives Most Mentioned Party On Election Day
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
After 2.2 million tweets sent on the day of the UK electio ...
- Conservatives Led On Facebook, Labour On Twitter
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
The 2015 general election is slated to be the first in histo ...
- Facebook Ties In App Ads In-App Purchase Offers
Around the Net In MAD London, Sean Hargrave - Friday, May 8, 2015
Facebook has moved to link its app install ads with custom in-a ...
- Why Do We Still 'Listen' To Social Media?
London Blog, Sean Hargrave - Friday, May 8, 2015
The pollsters got it spectacularly wrong last night -- but then, ...
- Voters Keeping Views Private On 'Dark Social'
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Dark social refers to content shared in an "untrackable" way, such ...
- US Online Giants Face Further EU Scrutiny
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Amazon, Apple, Facebook and Google will face more unwelcome scrutiny from Brusse ...
- Parties Ditch Posters For Local User-Generated Content
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
From a touring pink bus to #milifandom, this year's election campaigning h ...
- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...
- Stickyeyes Buys Zazzle Media
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Stickyeyes has announced the acquisition of content marketing agency Zazzle Media. T ...
- Oculus Rift To Start Shipping Next Year
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Oculus VR, the company behind the Oculus Rift headset, has announced th ...
- CEOs Turn To CIO Or CTO Before The CMO For Digital Transformation
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
The chief marketing officer (CMO) is not valued as much as t ...
- Eurostar Calls Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
The company is looking to appoint an agency to oversee media requiremen ...
- R/GA Wins Dyson Digital Brief
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Dyson, the vacuum cleaner brand, has appointed R/GA London as its glob ...
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
London Blog, Sean Hargrave - Thursday, May 7, 2015
The CIO and CTO are the CMO's partner in all this digit ...
- Channel 5 To Show Football League Highlights
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
The Football League has struck a deal with Channel 5 to a ...
- Weve Expands Mobile Ad Reach After O2 Buy-Out
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
Weve, the mobile ad network, has gained an extra 10 million custome ...
- Android Leads In Mobile Display Volumes, iOS Ahead In Mobile Video
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
First-quarter data has shown that Android tops iOS in both traffic a ...