Around the Net
Facebook Ties In App Ads In-App Purchase Offers
- The Drum, Friday, May 8, 2015 6:37 AM
Facebook has moved to link its app install ads with custom in-app purchase pages upon completion of each app download to create a new tool for direct marketers seeking to sell their products and services. Direct marketers value the Web for the ease with which consumers can purchase after viewing an ad, but the sector is hamstrung on mobile where merchants rely on people first downloading a specific app. Now it is hoped consumers will be more likely to press ahead with their app purchase specified by an ad.
