According to the research from parenting Web site BabyCentre, 64% of millennial mothers feel enormous pressure to achieve "perfection." This mounting pressure was a key theme of the brand's 2015 State of Modern Motherhood report. The research revealed that consumers are facing significant pressures on both time and finances. The omnipresent "great life you aren't living" broadcast every day on social media is further intensifying this pressure. Some two in five mums feel that social media intensifies the pressures they already feel.