- More Than Two In Three Tell IAB Video Spend Will Increase Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
According to a study by the Interactive Advertising Bureau (IAB), 68% ...
- Yahoo Teams With Simon Cowell On New Content
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Yahoo has announced 18 new series in an effort to bolster i ...
- Netflix Will Have To Take Ads, WPP's Sorrell Predicts
Around the Net in Video, P.J. Bednarski - Tuesday, April 28, 2015
WPP Chief Executive Sir Martin Sorrell says Netflix needs money to p ...
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
London Blog, Sean Hargrave - Tuesday, April 28, 2015
The surprising news of the day is not that Yahoo is worki ...
- Government Accused Of Wasting GBP1m On Social Media
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
The government's failed social media attempts have come at a cost ...
- Jellyfish Expands, Sets Up Shop In South Africa
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
Digital marketing agency Jellyfish is ramping up efforts to build a glob ...
- Publicis Chemistry CEO Steps Down
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
Publicis Chemistry's chief executive Mike Welsh will step down, and is movi ...
- Tilda Approaches Creative Agencies Ahead Of Marketing Campaign
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
Tilda has approached creative agencies about its advertising as the rice bra ...
- Camelot Credits Digital For Improved Sales
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
Camelot has credited its focus on digital following the launch of n ...
- Beach Body Campaign Company Rebuffs Social Media Criticism
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
The fitness company behind the "body shaming" social media storm sweeping acro ...
- Beach Body-Ready Company Must Be Loving The Haters
London Blog, Sean Hargrave - Monday, April 27, 2015
Call it what you like, but using a "beach ready" model wi ...
- Consumers Use 5 Devices In Purchase Process
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Consumers are now using an average of five "connected" devices in t ...
- Nasdaq Sets Aside $31m For Aggrieved Facebook Investors
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
The stock exchange behind Facebook's calamitous debut in 2012 has set asi ...
- WPP's Sorrell Welcomes EU Charges Against Google
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
WPP chief executive Sir Martin Sorrell has welcomed the European Commission decisi ...
- Food Companies Missing Millennial Opportunities
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Food and drink brands are missing out on opportunities to connect wi ...
- KFC Plots An Emotional Return To Favour
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Speaking in London today yessterday, KFC's CMO David Timm said KFC h ...
- Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Conde Nast, publisher of "Vogue," "Vanity Fair" and "GQ," has revealed th ...
- Google Misses First-Quarter Analyst Predictions
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Google's revenue in the first quarter missed analysts' predictions, weighed down ...
- Carphone Warehouse To Launch 4G Network With Free Roaming
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Smartphone retailer Carphone Warehouse has today revealed it will launch a mobi ...
- WPP Launches Programmatic Audio Ads
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
WPP has launched Xaxis Audio, the UK's first programmatic product for digit ...
- P&G Takes Axe To Agency Roster
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Procter & Gamble (P&G) is slashing the number of agencies it wor ...
- Marketers Show Caution On Apple Watch Launch
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
With today's Apple Watch launch expected to generate three million individual sal ...
- Apple Watch Will Tick Away In The Background
London Blog, Sean Hargrave - Friday, April 24, 2015
It's a very non-Apple type of product with complex model decisions requiri ...
- Investors 'Unlike' Facebook Missing Q1 Expectations
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Facebook shares crashed in after-hours trading on Wednesday as the social med ...
- McDonald's To Ditch 'Legacy Attitudes' In Fight Against Declining Revenues
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
McDonald's aims to arrest its sales slide by becoming a "modern a ...
- German Court Rules Ad-Blocking Technology Is Legal
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
AdBlock Plus, a Web extension that blocks online adverts, has been judg ...
- BA Appoints Sapient Nitro
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
British Airways has appointed Sapient Nitro as its digital agency of recor ...
- Tesco CEO Concerned 'At One Level' By Discounters' Ad Spend
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Tesco CEO Dave Lewis has admitted he is concerned by the aggressi ...
- Publicis Buys Shopper Marketing Agency
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Publicis Worldwide has bought the shopper marketing agency Vivid Brand in ...
- Google Set To Launch US Wireless Service
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Google Inc. is set to unveil its new U.S. wireless service ...