Around the Net
BA Appoints Sapient Nitro
- The Drum, Thursday, April 23, 2015 6:45 AM
British Airways has appointed Sapient Nitro as its digital agency of record. The appointment is understood to have followed a final two-way pitch which saw it win out against incumbent OgilvyOne. As a result, Sapient will take over running the airline's digital platforms including the main website BA.com and its digital communications including social media.
