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BA Appoints Sapient Nitro

  • The Drum, Thursday, April 23, 2015 6:45 AM

British Airways has appointed Sapient Nitro as its digital agency of record. The appointment is understood to have followed a final two-way pitch which saw it win out against incumbent OgilvyOne. As a result, Sapient will take over running the airline's digital platforms including the main website and its digital communications including social media. 

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