Around the Net
More Than Two In Three Tell IAB Video Spend Will Increase Next Year
- The Drum, Tuesday, April 28, 2015 6:53 AM
According to a study by the Interactive Advertising Bureau (IAB), 68% of marketers and agencies plan to increase their digital video ad spending in the next year. The news was released as part of a study titled ‘Digital Content NewFronts: Digital Video Spend,’ which surveyed more than 300 buy-side professionals. While respondents expect an increase in digital video ad spending, 67% said they expect broadcast and cable TV ad budgets to either stay the same or decrease.
