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Consumers Use 5 Devices In Purchase Process

Consumers are now using an average of five "connected" devices in the purchase process, compared to 2.8 devices a year ago, but retailers are not fully exploiting the potential of personalisation, according to research from DigitasLBi. Shoppers are increasingly adopting myriad devices, ranging from PCs, laptops, smart TVs, tablets, smartphones and wearable tech, and using them to browse, research, compare prices and ultimately purchase goods, with 28% of consumers using phones to buy items and 20% using tablets.


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