- Fruit Vines Bites Launch Uses TV, Mobile Tour, Social
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2014
The campaign also includes a mobile sampling tour, in partnership with C ...
- Samsung Has No Trouble With The Curve
Marketing Daily, Aaron Baar - Tuesday, May 20, 2014
"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vi ...
- LA Agency Stun Creative Expands Into TV, Web Programming
MAD, Steve McClellan - Monday, May 12, 2014
Los Angeles-based agency Stun Creative has just hired TV production veteran Mar ...
- As Merger Mania Subsides, Martin Sorrell Steps In And Poaches Talent
Mediapsssst, Richard Whitman - Monday, May 12, 2014
WPP's media shop Maxus just got a big get with the hiri ...
- Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
MAD, Larissa Faw - Thursday, May 8, 2014
The campaign has been a success for the car maker so t ...
- 'Los Angeles Times' Revamps Web Site, Launches Mobile-First Design
MediaDailyNews, Erik Sass - Monday, May 5, 2014
The "Los Angeles Times" is poised to unveil a new, completely redesign ...
- Mindshare's Alexander Ouvaroff Jumps To Publicis Groupe's Rosetta
MAD, Larissa Faw - Friday, May 2, 2014
Industry veteran Alexander Ouvaroff is tasked with growing Rosetta's West Coast busine ...
- Nissan Does Tried-And-True Switcheroo For Altima
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Last weekend, Nissan launched a new campaign, "Ride of Your Life," ...
- Toyota To Leave California For Texas
Marketing Daily, Karl Greenberg - Monday, April 28, 2014
Unsaid is that, at least in part, the money is talking. Aft ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Chicago, LA, Colorado Digital Startups Boom In Q1
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
Built In, a network of online communities for technology startups, has releas ...
- World's Most-Hated Airline Seeks Ad Agency
Mediapsssst, Richard Whitman - Thursday, March 27, 2014
At least that's what some call Ryanair, including one dissatisfied customer w ...
- H&R Block Rewards Consumers With Cash
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
"The reaction has been incredible," Christina Lively, H&R Block director of bra ...
- Our Hero David Berkowitz Explains Why SXSW Still Matters
Mediapsssst, Richard Whitman - Thursday, March 13, 2014
The festival still has a lot to offer -- especially marketers, giv ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...
- 7Up Goes Electronic To Court Hispanic Consumers
MAD, Larissa Faw - Friday, March 7, 2014
The new campaign, which showcases seven electronic dance artists, is the fir ...
- Mullen Taps Car Marketing Vet Cameron McNaughton
MAD, Steve McClellan - Tuesday, March 4, 2014
He'll run the shop's LA office, where the agency's Acura account te ...
- Adform Opens Offices In LA, NY
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Adform, a Denmark-based programmatic ad platform, on Monday announced its expansion in ...
- HOLLYWIRED: Hello, Cash Cow in the Sand
MAD, Richard Linnett - Thursday, February 20, 2014
Venice Beach is rapidly becoming the Silicon Valley of Southern California. A ...
- Converse Targets Creative Spirits With CONS Project
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2014
"While all three of our lines target these creative spirits and a ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- Instagram: Creating Good Impressions For Cities
Marketing: Travel, Harvey Chipkin - Tuesday, February 18, 2014
As usual, innovation is frequently local when it comes to social medi ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- NHL Stadium Series: Big Win For Hockey
Marketing: Sports, John Rowady - Tuesday, February 4, 2014
Some things in life are so assumed to be associated with ea ...
- Clear Channel Outdoor Unveils New Digital Boards
MediaDailyNews, Erik Sass - Monday, February 3, 2014
Clear Channel Outdoor is extending the reach of its digital billboard netwo ...
- Lessons From The Hollywood Trade Shows
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 21, 2014
It's trade show season in Hollywood, which is to say that ...
- Go For The (DVD) Burn: Fitness Videos Are The New Entertainment
Marketing: Entertainment, Alison Hill - Thursday, January 16, 2014
The day I found out I was pregnant, I started collecting Disn ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and L ...
- 'Los Angeles Times' Launches E-Commerce Site
MediaDailyNews, Erik Sass - Tuesday, January 14, 2014
The Los Angeles Times Media Group is diving into e-commerce with Distri ...