- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
MediaPost Weekend, Wayne Friedman - Saturday, August 9, 2014
Turner Broadcasting and Warner Bros.' Media Camp initiative for young entrepreneurs ...
- Two Models for Two Hispanic Markets
Engage:Hispanics, Jose Villa - Thursday, August 7, 2014
Two of the hottest topics in Hispanic marketing in 2014 have be ...
- Pillsbury Toaster Strudel Partners With Fruit Ninja
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
The "More Fruit" campaign, designed to reach moms and Millennials, also includ ...
- Brand Loves Agency Contact So Much It Hires Her As CMO
Mediapsssst, Richard Whitman - Sunday, August 3, 2014
Wyoming-based Taco John's loved its agency contact so much, it hired h ...
- Lexus Back With Weinstein Project
Marketing Daily, Karl Greenberg - Monday, July 28, 2014
Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, a ...
- BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
Accounts on the Move, Amy Corr - Tuesday, July 22, 2014
Keek, a mobile video social network, awarded its media and marketing accou ...
- BIZ DEV: Zimmerman Advertising Gets Lucky, Named Media Planning And Buying AOR For Lucky Brand
Accounts on the Move, Amy Corr - Monday, July 21, 2014
Following a review, Zimmerman Advertising was named online and traditional media planni ...
- Agency Throws Birthday Party For Tiny Hedgehog In Self-Promo Video
Mediapsssst, Richard Whitman - Wednesday, July 16, 2014
LA-based agency HelloDenizen is at it again. Following its successful Tiny Hamst ...
- Citing Growth, David&Goliath Restructures
MAD, Steve McClellan - Thursday, July 10, 2014
Agency founder David Angelo is relinquishing some of his operational duties whi ...
- Skyy Encourages New Thinking In Routine Scenarios
Marketing Daily, Karlene Lukovitz - Wednesday, July 9, 2014
The TV spots are being aired nationally, starting July 9, on outle ...
- Native Ad Outfit MGID Moving to Santa Monica
Around the Net In MAD LA, Erik Sass - Wednesday, July 9, 2014
Native advertising company MGID is relocating its headquarters from New York Ci ...
- Nissan Enlists T.J. Smith For Sentra Sing-Along
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2014
"That was a qualifier," Rob Robinson, Nissan social media manager, tells "Marketi ...
- Out Of Dough, Crumbs Bake Shop Crumbles
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 8, 2014
Does the closing of the once rapidly rising Crumbs Bake Shop indica ...
- Chevy Launches Manny United Effort; Logo On Jerseys
Marketing Daily, Karl Greenberg - Thursday, July 3, 2014
Today is the day for Chevrolet. In a $70 million deal, t ...
- Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing Services Unit At The Studio
MAD, Steve McClellan - Wednesday, July 2, 2014
Angela Courtin was the U.S. president of Dentsu Aegis Network, a po ...
- LA County Looking To Replace Some Old Billboards With Digital
MAD LA, Laurie Sullivan - Thursday, July 3, 2014
The city council in Santa Clarita, Los Angeles County, has approved ...
- Watchmaker Nixon Taps TBWA\Chiat\Day And OMD For Ad Duties
MAD, Steve McClellan - Tuesday, July 1, 2014
Encinitas-based Watchmaker Nixon has hired Omnicom ad shop TBWA\Chiat\Day Los Angeles aft ...
- L.A. Clippers Face Struggle For Ad Sponsorships
Around the Net In MAD LA, Joe Mandese - Saturday, June 28, 2014
The Los Angeles Clippers are facing a potential backlash from marketers pulli ...
- L.A. Uber Drivers Threaten Strike
Around the Net In MAD LA, Erik Sass - Monday, June 30, 2014
In a bizarre twist, unhappy Los Angeles Uber drivers are threatening ...
- Campaign Highlights LAX Makeover
Around the Net In MAD LA, Erik Sass - Monday, June 30, 2014
The Los Angeles International Airport has been getting a major makeover a ...
- LA's Mistress Forms German Agency Venture
MAD, Steve McClellan - Monday, June 30, 2014
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech th ...
- 'Social Video' Content Platform Epoxy Raises $6.5M
MAD LA, Tyler Loechner - Tuesday, June 24, 2014
Epoxy, a Los Angeles-based video ad platform with a focus on soci ...
- Samsung, AEG Set Up Reward Program
Marketing Daily, Aaron Baar - Friday, June 27, 2014
In one of the largest deals of its kind, Samsung Telecommunication Ameri ...
- Making Money From YouTube, Video Channel Content Beyond Advertising
SearchBlog, Laurie Sullivan - Monday, June 30, 2014
The rise of video content and channels on YouTube makes it mo ...
- Baja Fresh Dives Into Digital With Real-Time Data
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
The efforts are part of Baja Fresh's "Catch 2" Seafood Taco com ...
- Nielsen Finds Radio Ratings Mischief In L.A.
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
An employee of a Los Angeles Spanish-language radio station owned by Univisio ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...
- EyeReturn Marketing Opens Offices In Chicago, LA, NY
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
EyeReturn Marketing, an ad server and demand-side platform (DSP), on Monday announc ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...