- Content Agency Contend Strengthens Leadership Team
MAD, Larissa Faw - Wednesday, December 17, 2014
The agency is expanding its talent pool by hiring three new executive ...
- Mindshare Wins $40 Million Nordstrom Media AOR
MAD, Steve McClellan - Thursday, December 11, 2014
The selection came after a formal review. The assignment is effective Janua ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- When The Student Becomes The Teacher
Marketing: Entertainment, Alison Hill - Thursday, December 4, 2014
One of the joys of teaching a college course is the chan ...
- Investor Funded Content Firms are Eating Ad Agencies' Lunch
Mediapsssst, Richard Whitman - Monday, December 1, 2014
Content, content, content! It's a familiar refrain. One that we've all hea ...
- Could Mobile Video Be The New Out-of-Home Media For Today's Generation?
Marketing: Entertainment, Will Kassoy - Friday, November 28, 2014
Now that we've had our fill of turkey, cranberry sauce, family a ...
- Sid Lee Heads West, Opens LA Outpost
MAD, Steve McClellan - Monday, November 24, 2014
The Los Angeles office will be led by Managing Partner Nicolas V ...
- 'LA Times' Names Nicco Mele As Deputy Publisher
Around the Net In Media, Gavin O'Malley - Tuesday, November 18, 2014
The Los Angeles Times has named Web strategist Nicco Mele as i ...
- Mullen And Mediahub Win $42 Million Full-Service Patron Assignment
MAD, Steve McClellan - Tuesday, November 4, 2014
The win comes after a formal review that kicked off in Augus ...
- Sound United Appeals To Festival-Lovers, Audiophiles
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
Sound United, the parent company of Polk Audio and Definitive Technology, ...
- Omelet Celebrates Brown Lawns
MAD, Larissa Faw - Wednesday, October 29, 2014
Los Angeles-based agency Omelet along with partners Mia Lehrer + Associates a ...
- 160over90 Shows School Spirit For UCLA
MAD, Larissa Faw - Friday, October 24, 2014
After two-plus years in the market with its "Optimists" campaign, the school ...
- Poland Spring Runs Video Campaign for NYC Marathon
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2014
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationsh ...
- Will 72andSunny Become 50andCloudy Now That It Operates In NYC?
MAD, Larissa Faw - Wednesday, October 15, 2014
The agency has opened a 13,000 square foot office on the t ...
- Martin Sorrell Has Something To Say About Everything, Even Immigration Policy In The UK
Mediapsssst, Richard Whitman - Wednesday, October 15, 2014
Sir Martin Sorrell, always a man with an opinion and something ...
- King's Hawaiian Runs Halloween Party Promo
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2014
The promotion is employing a sweepstakes, with a grand prize of ...
- 180LA Dresses Up Marie Antoinette For The Motion Picture Academy
MAD, Larissa Faw - Wednesday, October 1, 2014
180LA has teamed with multimedia artist Jum Nakao to transform the scri ...
- Phelps Helps Travelers Navigate LAX Airport
MAD, Larissa Faw - Monday, September 22, 2014
Not the easiest airport to navigate under any circumstances, LAX is undergoi ...
- WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
MAD, Steve McClellan - Wednesday, September 17, 2014
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, t ...
- 360i Establishes Its First West Coast Office, In Los Angeles
MAD, Steve McClellan - Tuesday, September 16, 2014
The move follows a growth spurt and demand by clients for t ...
- Expedia Seeks Loyalty Through Business Travelers
MAD, Larissa Faw - Tuesday, September 16, 2014
To raise awareness of a new loyalty program, Expedia and ad agen ...
- Mercury Media Taps Andrew McLean As CEO
MAD, Steve McClellan - Tuesday, September 9, 2014
The former PHD USA CEO succeeds John Barnes, who left the fi ...
- 'Larry' Reports From The Sidelines For Dr Pepper
MAD, Larissa Faw - Wednesday, September 3, 2014
The new "One of a Kind" campaign, from Deutsch LA, is design ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- Emmys Become Engagement Event For Samsung TVs
Marketing Daily, Aaron Baar - Saturday, August 23, 2014
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tel ...
- Kastner Hires Jamie Reilly As CCO
MAD, Steve McClellan - Thursday, August 21, 2014
Reilly, most recently Creative Director at MDC's 72andSunny will lead Kastner's L ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing t ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- LA Tourism Taps MBuy For International Media
MAD, Steve McClellan - Monday, August 11, 2014
MBuy will initially focus on markets outside the U.S., including Australia, Cana ...
- L.A. Tourism Taps Mediaocean's MBuy
MediaDailyNews, Erik Sass - Monday, August 11, 2014
The Los Angeles Tourism & Convention Board has appointed MBuy to hand ...