- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Los Angeles Taps Omelet To 'Save The Drop'
MAD, Larissa Faw - Friday, May 8, 2015
Omelet is working pro bono, and the Mayor's Fund for Los Angel ...
- Morgans Hotel Group Partners With General Assembly For 'Unconferences'
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
The boutique hotel chain will offer the technology, business and design progra ...
- Toyota Partners With Getty For Safe Driving Documentaries
Marketing Daily, Karl Greenberg - Monday, April 27, 2015
The overarching theme of the campaign, which launched in 2013, focuses ...
- Rise Interactive Agency Wins LA Search Marketing Award
Mediapsssst, Richard Whitman - Wednesday, April 22, 2015
On Wednesday at the LSA|15 Conference in Los Angeles, the Local Search Associati ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- Horizon Media Corrals $350 Million STX Studio Account
MAD, Steve McClellan - Friday, April 17, 2015
The recently launched studio will produce 12-15 films annually and says ...
- Newport Beach Film Festival Launches Promo Campaign Via RPA
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The promo film opens on a Joan Jett-type rocker toting a double-barr ...
- 180LA Hires Its First Executive Creative Directors
MAD, Larissa Faw - Tuesday, March 31, 2015
Starting April 6, Rafael Rizuto and Eduardo Marques will serve as t ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- Adidas Shifts Marketing Focus To New York, L.A., And Runners
Marketing Daily, Sarah Mahoney - Friday, March 27, 2015
Last year, the company fell from second to third place in t ...
- 72andSunny Introduces Musical Poster
MAD, Larissa Faw - Thursday, March 19, 2015
The Musical Poster can be played "acoustically" on a wall or ...
- New Venture From Jimmy Smith Marries Entertainment With Branding For...Yawn...'New Breed of Agency'
Mediapsssst, Richard Whitman - Monday, March 16, 2015
Jimmy "It's not about big data, it's about big ideas" Smith, found ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- XO Mints Celebrates Valentine's Day With 'The Ugly Couple Song'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2015
The mints have earned something of a swag-bag niche: they were ...
- Palisades MediaGroup Elevates Laura Jean Bracken To President, COO
MAD, Larissa Faw - Tuesday, February 10, 2015
In this newly created role, Bracken will oversee daily operations across t ...
- Epson Gives Office Equipment Sci-Fi Feel
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
"A lot of people know us for printers, but not a l ...
- Agency Vet Mike Harris Joins 180 As Global Chief Strategy Officer
Mediapsssst, Richard Whitman - Monday, February 9, 2015
Geez. How do you follow up a career that included running D ...
- NEW! Falling Wheat Thins Billboard Reveals Non-Subliminal Message
Out to Launch, Amy Corr - Friday, February 6, 2015
Wheat Thins used an outdoor billboard to participate in some not-so-subliminal marketi ...
- Jack Black Is A Not-So-Secret Journey Fan
Marketing Daily, Sarah Mahoney - Wednesday, February 4, 2015
Google Play turns a conversation with actor Jack Black into a charmi ...
- Spotting The Trendspotting Lists
MAD, Larissa Faw - Tuesday, February 3, 2015
Los Angeles-based advertising agency Ignited has sifted through more than 100 tre ...
- Horizon Lands New Why Executive Jared Gruner
MAD, Larissa Faw - Friday, January 30, 2015
According to the agency, Gruner's responsibilities include leading strategic and brand planni ...
- Steve Orenstein Named Mistress COO
MAD, Steve McClellan - Tuesday, January 27, 2015
The appointment comes amid significant expansion at the five year old independe ...
- Mike Sheldon Elevated To NA CEO At Deutsch
MAD, Steve McClellan - Thursday, January 15, 2015
Sheldon's promotion came as part of a management reorganization that adds ...
- TVGla Promotes Birdman Push For Oscar Nominations
MAD, Larissa Faw - Thursday, January 15, 2015
The shop built a Web site that brings viewers to a pla ...
- Freedom Communications To Close 'Long Beach Register'
MediaDailyNews, Erik Sass - Monday, December 29, 2014
Freedom Communications' ambitious attempt to launch new newspapers serving local markets ...
- McConaughey Back For Another Lincoln Philosophical Drive
Marketing Daily, Karl Greenberg - Monday, December 29, 2014
Dave Rivers, Lincoln marketing communications manager, tells "Marketing Daily" that the act ...
- L.A. Marathon Looking To Lace Up Brand Partners For '15
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
The race organization hired Mark Scoggins this year as VP of busine ...
- The Rums Of Puerto Rico Celebrates Inventors
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
History.com is the main channel for the effort by the The Ru ...