Business development and education events are big business for hotels, and people of all kinds love self-improvement, TED-style. Morgans Hotel Group Co., through a partnership with global education firm General Assembly (GA), is combining those two virtues in an event and hospitality platform called “Unconferences.” The hotel chain is offering the course-based platform to guests, employees, and people already signed up for programs at GA.
The boutique hotel chain will offer the technology, business and design programs starting late next month in conjunction with the company's first conference, The Creators Unconference, at the hotel chain's Hudson Hotel in New York City on May 29.
The companies say the partnership is designed to “foster the development and collaboration of signature content” across Morgans’ 13 properties. In addition to New York, the Creators Unconferences will be in London in August, Miami in October this year; and Los Angeles and San Francisco in 2016. The conferences will be week-long programs comprising workshops, classes, presentations and panel discussions, peppered with social/networking events. “These events will serve as an opportunity for the creative class to gather, share ideas and learn new ways to collaborate with like-minded individuals,” says Morgans Hotel and GA, in a joint statement.
The hotel group will also host an ongoing series of classes, workshops and events run by General Assembly. And Morgans will extend the content to its own site, BackofHouse.com. Morgans’ hotel guests will get free access to “GA Front Row” classes and other GA-produced online content. Alan Philips, Morgans CMO, said the partnership with GA “enables us to offer our guests an experience they cannot find anywhere else -- and assist them in all aspects of their creative endeavors -- bringing us one step closer to offering the ultimate hotel experience.”
Morgans Hotel Group is also offering a “creators package” to provide 10-15% off the best available rate for all GA alumni at Morgans properties, as well as invites to certain property events. General Assembly will provide Morgans guests a discount of 15% off workshops and discounts of $250 for enrollment into part-time classes and $500 off enrollment into a full-time class.