- JP Morgan Chase Deemed Most Popular
Marketing Daily, Tanya Gazdik - Sunday, September 24, 2017
The prevailing trends suggest fintechs and niche "challenger banks" are biting in ...
- Costa Appoints Lida For Global Loyalty Programme
Around the Net In MAD London, Sean Hargrave - Friday, September 1, 2017
High street coffee chain Costa has appointed Lida to devise and hand ...
- A Privacy Step Too Far For Google?
London Blog, Sean Hargrave - Wednesday, August 2, 2017
Combining what retailers know about our loyalty cards with what we've be ...
- Tesco Clubcard Goes Contactless As Uber Joints The Scheme
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
Tesco has updated its loyalty Clubcard with contactless technology that allows custome ...
- Email's Secret Formula -- Trust, Convenience, And Most Of All, Good Deals
EuroMail, Sean Hargrave - Wednesday, June 28, 2017
It's not rocket science. Research shows great offers work best, as lo ...
- Influencer Content Can Drive Sales, Increase Basket Size
Marketing: CPG, Holly Pavlika - Thursday, June 15, 2017
Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyal ...
- Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
Consumers favor brands that are willing to invest in the technology ...
- Cholula Hot Sauce Partners With MLB's Noah Syndergaard
Marketing Daily, Tanya Gazdik - Thursday, June 8, 2017
"First and foremost, the Order of Cholula was created to bring togeth ...
- Microsoft Extends Bing Loyalty Program To UK, Chance To Star In Charli XCX Music Video
SearchBlog, Laurie Sullivan - Thursday, June 1, 2017
Amidst all the fanfare, Microsoft will give searchers a chance to w ...
- Overall Experience Drives Loyalty Program Satisfaction
Marketing Daily, Aaron Baar - Tuesday, May 23, 2017
The average consumer belongs to 14 loyalty programs (up from 9 thr ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their o ...
- Twitter Links Ad Spend To Outcomes With Dunnhumby Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, May 9, 2017
Twitter has signed a deal with Dunnhumby, the company that created t ...
- Loyalty: A Source Of Certainty In Uncertain Times
Marketing Daily, Jeff Sopko - Wednesday, May 3, 2017
At the end of the day, retail brands need to remember w ...
- Email Drops Off The Chart For Loyalty Messaging
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Although the research is US-based, EU email marketers may be alarmed ...
- Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome
Marketing Daily, Karlene Lukovitz - Thursday, April 20, 2017
The $1 million will be given away only if Harvick wins NASCAR ...
- Loyalty Diary: Why Rewards Emails Must Be Real-Time
The Email Edge, Ray Schultz - Wednesday, April 19, 2017
A loyalty program has to hum like a smoothly oiled machine, a ...
- Two For The Road : Samsonite And eBags
The Email Edge, Ray Schultz - Monday, April 10, 2017
Samsonite has acquired eBags -- and its vast email capability. ...
- Daily Mail Strikes Deal With Nectar
Around the Net In MAD London, Sean Hargrave - Tuesday, April 4, 2017
"The Daily Mail" And "Mail On Sunday" are hoping to get ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- Court Revives Lawsuit Accusing Webloyalty Of Bilking Consumers
Daily Online Examiner, Wendy Davis - Wednesday, March 29, 2017
In a blow to Webloyalty, a federal appellate court has revived ...
- Consumers Gravitate Toward 'Classic' Brands
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
"Especially appealing to Millennials, we see these types of brands ... gre ...
- Movable Ink Launches Loyalty Solution
Email Marketing Daily, Jess Nelson - Friday, March 17, 2017
Movable Ink launched a suite of data-driven applications this week to he ...
- Loyalty Most Powerful Email Promotion, Shipping Least
Email Marketing Daily, Jess Nelson - Monday, March 13, 2017
Nearly one in three emails during the 2016 holiday season contained ...
- Languages Of Loyalty Are Changing
Research Brief, Jack Loechner - Wednesday, February 22, 2017
According to a new report, "Seeing Beyond the Loyalty Illusion," from Accentu ...
- Fourth Time's The Charm For Customer Loyalty
Marketing Daily, Aaron Baar - Thursday, February 16, 2017
[Restaurants] who guide their guests to a fourth visit will get maxim ...
- Mazda Aims To Convey Its Maturity, Quality
Marketing Daily, Tanya Gazdik - Tuesday, February 14, 2017
"I just need a small portion of the people who really ca ...
- Ad Network Focuses On Socially Conscious Millennials
RTBlog, Tobi Elkin - Friday, February 10, 2017
Cause marketing isn't a new phenomenon. In fact, it's taken center sta ...
- Aldi, Lidi, Google Tops in Simplicity Index
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advoca ...
- Digital Customers Less Loyal
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"This is a wake-up call for many organizations looking to introduce mo ...
- Consumers Most Loyal To General Motors, Ford
Marketing Daily, Tanya Gazdik - Tuesday, January 10, 2017
GM and Ford were the top winners in the Automotive Loyalty Award ...