- Pepsi Ties New Loyalty Program To Super Bowl Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 199 ...
- ICF Olson Vet Murphy Launches New Consultancy
MAD, Larissa Faw - Wednesday, January 10, 2018
The Minneapolis-based firm, Bold Orange, will specialize in loyalty and customer relationsh ...
- Verizon's Oath Explores The Drivers Behind 'Brand Love'
Marketing Daily, Aaron Baar - Tuesday, January 9, 2018
To woo consumers, brands not only need to "outperform and overdeliver," th ...
- Q&A: AT&T's Stuart Dunleavy
Marketing Daily, Aaron Baar - Friday, January 5, 2018
It's been just over a year since AT&T launched its loyalty progra ...
- Dentsu Acquires HelloWorld, Will Boost Merkle's Loyalty, People-Based Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 3, 2018
Promotions and royalty group HelloWorld will be rolled into Merkle's loyalty divisi ...
- Doubling Up With Digital Display -- What The Data Tells Us
London Blog, Sean Hargrave - Tuesday, December 12, 2017
Research showing nearly two pounds back for every pound put in ...
- Hug A Brit, Keep Them Loyal
London Blog, Sean Hargrave - Wednesday, December 6, 2017
We're the most fickle customers on the planet, and so we ne ...
- B2B Loyalty Leads To Greater Email Open Rates: Survey
Email Marketing Daily, Ray Schultz - Thursday, November 16, 2017
Decision makers are more likely to open emails from firms that comma ...
- Celebrity Cruises Triples Email Revenue With Loyalty Campaign
Email Marketing Daily, Jess Nelson - Monday, November 13, 2017
Celebrity Cruises, a premium cruise line and subsidiary of Royal Caribbean Cruise ...
- Ikea Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Tuesday, October 24, 2017
Ikea has called a CRM review, possibly extending the remit of t ...
- IHG Absorbs Kimpton Rewards Program
Marketing Daily, Tanya Gazdik - Sunday, October 22, 2017
Kimpton Karma Rewards members were notified Oct. 20 that the program wi ...
- Loyalty Is So Simple -- It's A Wonder How 'Smart' Brands Get It So Wrong
London Blog, Sean Hargrave - Friday, October 20, 2017
They spend a fortune on loyalty programmes -- yet too many bran ...
- The Loyalty Test: True-Blue Shoppers Engage Via Email
Email Insider, Ray Schultz - Thursday, October 19, 2017
Millennials show the most brand fealty, and email is a top chann ...
- Amazon, Google, Apple Lead In Loyalty
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2017
"There really isn't any question that loyalty is important from an econom ...
- JP Morgan Chase Deemed Most Popular
Marketing Daily, Tanya Gazdik - Sunday, September 24, 2017
The prevailing trends suggest fintechs and niche "challenger banks" are biting in ...
- Costa Appoints Lida For Global Loyalty Programme
Around the Net In MAD London, Sean Hargrave - Friday, September 1, 2017
High street coffee chain Costa has appointed Lida to devise and hand ...
- A Privacy Step Too Far For Google?
London Blog, Sean Hargrave - Wednesday, August 2, 2017
Combining what retailers know about our loyalty cards with what we've be ...
- Tesco Clubcard Goes Contactless As Uber Joints The Scheme
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
Tesco has updated its loyalty Clubcard with contactless technology that allows custome ...
- Email's Secret Formula -- Trust, Convenience, And Most Of All, Good Deals
EuroMail, Sean Hargrave - Wednesday, June 28, 2017
It's not rocket science. Research shows great offers work best, as lo ...
- Influencer Content Can Drive Sales, Increase Basket Size
Marketing: CPG, Holly Pavlika - Thursday, June 15, 2017
Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyal ...
- Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
Consumers favor brands that are willing to invest in the technology ...
- Cholula Hot Sauce Partners With MLB's Noah Syndergaard
Marketing Daily, Tanya Gazdik - Thursday, June 8, 2017
"First and foremost, the Order of Cholula was created to bring togeth ...
- Microsoft Extends Bing Loyalty Program To UK, Chance To Star In Charli XCX Music Video
SearchBlog, Laurie Sullivan - Thursday, June 1, 2017
Amidst all the fanfare, Microsoft will give searchers a chance to w ...
- Overall Experience Drives Loyalty Program Satisfaction
Marketing Daily, Aaron Baar - Tuesday, May 23, 2017
The average consumer belongs to 14 loyalty programs (up from 9 thr ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their o ...
- Twitter Links Ad Spend To Outcomes With Dunnhumby Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, May 9, 2017
Twitter has signed a deal with Dunnhumby, the company that created t ...
- Loyalty: A Source Of Certainty In Uncertain Times
Marketing Daily, Jeff Sopko - Wednesday, May 3, 2017
At the end of the day, retail brands need to remember w ...
- Email Drops Off The Chart For Loyalty Messaging
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Although the research is US-based, EU email marketers may be alarmed ...
- Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome
Marketing Daily, Karlene Lukovitz - Thursday, April 20, 2017
The $1 million will be given away only if Harvick wins NASCAR ...
- Loyalty Diary: Why Rewards Emails Must Be Real-Time
The Email Edge, Ray Schultz - Wednesday, April 19, 2017
A loyalty program has to hum like a smoothly oiled machine, a ...