- AT&T Brings Santa To Facebook Live
Marketing Daily, Aaron Baar - Wednesday, December 21, 2016
The program is part of AT&T's loyalty program called AT&T Thanks. ...
- Thorntons Searches For Loyalty Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, December 20, 2016
The company is speaking with agencies about the account. It is believ ...
- Lexus Partners With The Beekman
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2016
Lexus owners will receive perks if they make their room reservations throu ...
- UK Shoppers Love Loyalty Cards, But Can't Be Bothered To Shop With Them
Around the Net In MAD London, Sean Hargrave - Wednesday, December 7, 2016
UK shoppers are more likely than those in almost every other count ...
- Loyalty Should Be Simple -- It Should Be Mobile
London Blog, Sean Hargrave - Wednesday, December 7, 2016
Brits own the loyalty cards but don't know what they mean ...
- Email Is Key To Identifying Customers In-Store
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 25, 2016
Identifying customers in-store is a vital way of building up a comple ...
- Apple Tops Amazon In Loyalty Survey
Marketing Daily, Tanya Gazdik - Monday, November 21, 2016
Everyone has a price. It would take more than $220,000 to bri ...
- Starwood Loyalty Member Throws Out World Series Pitch
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2016
With the World Series championship hanging in the balance, there's one consum ...
- Amazon, Apple, Google Tops In Brand Loyalty
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
More than a third (35%) of the list are digital technology, soci ...
- Marriott Survey Finds Vacationers Can't Unplug
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
Rather than unplugging and recharging, travelers prefer to stay connected with wo ...
- Email Helps Marketers Close The Loop On Retention
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, October 5, 2016
In April 2016 research conducted by email personalisation company Sailthru and Forb ...
- Periscope Launches VIP Program
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, September 28, 2016
Periscope is rolling out a VIP program to support the efforts ...
- Marketers Who Embrace Experience Engender Loyalty
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
Many marketers are undermining their brands' ability to attract customers and gr ...
- Is There A Formula For Loyalty? Isn't It Just About Caring?
London Blog, Sean Hargrave - Thursday, September 8, 2016
Think + sense + feel + do + connect = loyalty? ...
- Why Clubs And Targeting Keep Email Lists Loyal
EuroMail, Sean Hargrave - Friday, September 2, 2016
You've signed them up, so don't forget about them. Enroll them ...
- Loyal Viewers Vs. The Hordes Of 'Uniques'
Online Video Daily, Field Garthwaite - Friday, July 29, 2016
Billions of views are great, but cultivating loyal viewers who keep comi ...
- Marketer's Opportunity: Mobile-Enabled Loyalty Programs
Research Brief, Jack Loechner - Tuesday, July 5, 2016
52% of consumers polled said mobile loyalty rewards and benefits motivate th ...
- Loyalty Schemes Switch From Cards To Apps
Around the Net In MAD London, Sean Hargrave - Thursday, June 23, 2016
Industry research suggests that more than 90% of consumers use loyalty car ...
- Branson Finally Launched Virgin Loyalty App With Treasure Hunt Promotion
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
After years of planning, Virgin is fully launching its cross-business loyalty ap ...
- Loyalty Customers Gravitate To Brands' Mobile Apps
Mobile Insider, Chuck Martin - Tuesday, June 14, 2016
Loyal customers tend to like mobile apps. However, loyalty marketers seem ...
- Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on dat ...
- Revenue-Based AAdvantage Program Cleared For Takeoff
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 7, 2016
American Airlines says that it will switch from a mileage-based to ...
- AT&T Gives Customers A 'Thank You'
Marketing Daily, Aaron Baar - Friday, June 3, 2016
The customer appreciation program offers everything from free movie tickets and conce ...
- Gap App Plans To Replace Discounting With Better Recommendations
Around the Net In MAD London, Sean Hargrave - Wednesday, May 18, 2016
Gap has lifted the lid on the ambition for its recently releas ...
- Android Pay Is A Tipping Point For Mobile Payments As Well As Loyalty Schemes
London Blog, Sean Hargrave - Wednesday, May 18, 2016
Android Pay will boost contactless payments as it will loyalty schemes bui ...
- NEW! Loyal Soccer Fans Micro-chipped To Gain Access To Wherever Team Plays
Out to Launch, Amy Corr - Thursday, May 12, 2016
I thought tattooing your love for an object or team was t ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Mobile Insider, Sean Hargrave - Tuesday, April 26, 2016
Combining loyalty with payment and putting it all in an app th ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
London Blog, Sean Hargrave - Monday, April 25, 2016
Combining loyalty with payment and putting it all in an app th ...
- 1-800-Flowers Finds Love On IBM Cloud, Talks Bots For Service Center
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2016
Arnie Leap, 1-800-Flowers CIO, talks like a CMO. He understands the importan ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it ...