- Marketer's Opportunity: Mobile-Enabled Loyalty Programs
Research Brief, Jack Loechner - Tuesday, July 5, 2016
52% of consumers polled said mobile loyalty rewards and benefits motivate th ...
- Loyalty Schemes Switch From Cards To Apps
Around the Net In MAD London, Sean Hargrave - Thursday, June 23, 2016
Industry research suggests that more than 90% of consumers use loyalty car ...
- Branson Finally Launched Virgin Loyalty App With Treasure Hunt Promotion
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
After years of planning, Virgin is fully launching its cross-business loyalty ap ...
- Loyalty Customers Gravitate To Brands' Mobile Apps
Mobile Insider, Chuck Martin - Tuesday, June 14, 2016
Loyal customers tend to like mobile apps. However, loyalty marketers seem ...
- Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on dat ...
- Revenue-Based AAdvantage Program Cleared For Takeoff
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 7, 2016
American Airlines says that it will switch from a mileage-based to ...
- AT&T Gives Customers A 'Thank You'
Marketing Daily, Aaron Baar - Friday, June 3, 2016
The customer appreciation program offers everything from free movie tickets and conce ...
- Gap App Plans To Replace Discounting With Better Recommendations
Around the Net In MAD London, Sean Hargrave - Wednesday, May 18, 2016
Gap has lifted the lid on the ambition for its recently releas ...
- Android Pay Is A Tipping Point For Mobile Payments As Well As Loyalty Schemes
London Blog, Sean Hargrave - Wednesday, May 18, 2016
Android Pay will boost contactless payments as it will loyalty schemes bui ...
- NEW! Loyal Soccer Fans Micro-chipped To Gain Access To Wherever Team Plays
Out to Launch, Amy Corr - Thursday, May 12, 2016
I thought tattooing your love for an object or team was t ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Mobile Insider, Sean Hargrave - Tuesday, April 26, 2016
Combining loyalty with payment and putting it all in an app th ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
London Blog, Sean Hargrave - Monday, April 25, 2016
Combining loyalty with payment and putting it all in an app th ...
- 1-800-Flowers Finds Love On IBM Cloud, Talks Bots For Service Center
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2016
Arnie Leap, 1-800-Flowers CIO, talks like a CMO. He understands the importan ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it ...
- Team Loyalty Big For Cards, Giants, Dodgers
Marketing Daily, Nina Lentini - Sunday, April 10, 2016
Brand Keys' Sports Fan Loyalty Index, which measures all teams in t ...
- Lidl Launches First Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Friday, March 18, 2016
My Lidl, which launched this week, gives subscribers exclusive content from i ...
- Waitrose Trials Mobile Self-Scan And Pay Service
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
Waitrose is preparing to roll out a mobile self-scan trial that allo ...
- Nectar Aims For Digital-First Long-Term Approach
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
Fresh from launching the biggest advertising campaign in its 14-year history, Nect ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- Google Store Visits Launch, Will Link Store and Digital Activity
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
Google is set to unveil its latest attribution tool geared toward helpi ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Hilton Launches Largest Campaign Ever
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2016
Hilton Worldwide is urging its customers to "Stop Clicking Around" in i ...
- Digital Coupons Becoming Core Promotional Element
Research Brief, Jack Loechner - Wednesday, February 17, 2016
According to a recent Whitepaper from Jupiter Research, as retail becomes ...
- How To Earn Loyalty And Mentions
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2016
Love and loyalty as they apply in the local business can beco ...
- How To Build Brand Loyalty, Site Subscribers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 11, 2015
Adam Singer gives us some best practices to increase subscriber lists, enhan ...
- Blurred Lines -- How Digital Ends Days Of Above And Below The Line
London Blog, Sean Hargrave - Tuesday, November 10, 2015
Research suggests marketers are looking to focus below the line -- b ...
- FiveStars Loyalty Program Serves Small Business
Mobile Marketing Daily, Ben Frederick - Friday, November 6, 2015
As Apple and Android Pay programs start to come into vogue, ma ...
- Google Customer Match Seeing Facebook-Like Targeting Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2015
If marketers can understand enough about a customer, they can bid a ...
- Email Tech Co. Helps Monetize Mobile Gamers
Email Marketing Daily, Jess Nelson - Thursday, October 22, 2015
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs f ...
- M&S Announces Sparks Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
M&S claims that Sparks, which will launch nationwide on 22 October, wi ...