- Team Loyalty Big For Cards, Giants, Dodgers
Marketing Daily, Nina Lentini - Sunday, April 10, 2016
Brand Keys' Sports Fan Loyalty Index, which measures all teams in t ...
- Lidl Launches First Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Friday, March 18, 2016
My Lidl, which launched this week, gives subscribers exclusive content from i ...
- Waitrose Trials Mobile Self-Scan And Pay Service
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
Waitrose is preparing to roll out a mobile self-scan trial that allo ...
- Nectar Aims For Digital-First Long-Term Approach
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
Fresh from launching the biggest advertising campaign in its 14-year history, Nect ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- Google Store Visits Launch, Will Link Store and Digital Activity
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
Google is set to unveil its latest attribution tool geared toward helpi ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Hilton Launches Largest Campaign Ever
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2016
Hilton Worldwide is urging its customers to "Stop Clicking Around" in i ...
- Digital Coupons Becoming Core Promotional Element
Research Brief, Jack Loechner - Wednesday, February 17, 2016
According to a recent Whitepaper from Jupiter Research, as retail becomes ...
- How To Earn Loyalty And Mentions
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2016
Love and loyalty as they apply in the local business can beco ...
- How To Build Brand Loyalty, Site Subscribers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 11, 2015
Adam Singer gives us some best practices to increase subscriber lists, enhan ...
- Blurred Lines -- How Digital Ends Days Of Above And Below The Line
London Blog, Sean Hargrave - Tuesday, November 10, 2015
Research suggests marketers are looking to focus below the line -- b ...
- FiveStars Loyalty Program Serves Small Business
Mobile Marketing Daily, Ben Frederick - Friday, November 6, 2015
As Apple and Android Pay programs start to come into vogue, ma ...
- Google Customer Match Seeing Facebook-Like Targeting Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2015
If marketers can understand enough about a customer, they can bid a ...
- Email Tech Co. Helps Monetize Mobile Gamers
Email Marketing Daily, Jess Nelson - Thursday, October 22, 2015
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs f ...
- M&S Announces Sparks Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
M&S claims that Sparks, which will launch nationwide on 22 October, wi ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Long-Term Customer Loyalty, Engagement On The Decline
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2015
Despite ongoing efforts and technology advances on mobile and search engine que ...
- Digital Tech, Social Connections Dominate Loyalty Index
Marketing Daily, Aaron Baar - Monday, October 12, 2015
"Digital technology and digital outreach and anything that facilitates that," says Bra ...
- Morrisons Dials Down Price-Matching For New Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Morrisons is getting rid of the price-matching element of its Match &am ...
- M&S Confirms Trials Of Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
M&S has confirmed to "Marketing Week" that it is currently trialling ...
- Starbucks Launches Mobile Ordering
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starbucks is launching its 'Mobile Order & Pay' feature in the ...
- Dear Brands - To Make Loyalty Stick, First Make It Convenient
London Blog, Sean Hargrave - Thursday, October 1, 2015
Who wants to put cards in a wallet and assign offers ...
- Want Customer Loyalty? Be Loyal To Customers
MAD, Dan Olson - Wednesday, September 2, 2015
What's a good customer worth? Most people say it's the sum ...
- Affinity Credit Card Companies Need To Expand Customer Base
Marketing Daily, Tanya Gazdik - Sunday, August 30, 2015
Competition in the co-branded or affinity credit card segment continues to ...
- Yuno Rewards Users When Friends Buy Products
The Social Graf, Erik Sass - Monday, August 31, 2015
With ad dollars flooding into social media and everyone obsessed with soci ...
- Baby Boomers Exchange Loyalty For Customer Service, Simplicity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2015
Customer service and ad relevance are two keys to attracting the Ba ...
- SPG, American Express Expand Benefits
Marketing Daily, Tanya Gazdik - Thursday, August 13, 2015
Starwood Preferred Guest American Express credit card holders are receiving new benefi ...
- Smartphone Users Highly Loyal To OS
Marketing Daily, Aaron Baar - Tuesday, August 11, 2015
There is one time when consumers are more likely to switch operati ...
- Mobile Retail Apps As Proximate Concierge
Research Brief, Jack Loechner - Monday, August 3, 2015
Customer loyalty has to be earned, and marketers can win this devoti ...