- Gen Xers Do Not Give Away Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
It's not easy to earn brand loyalty from Generation X, the s ...
- Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
London Blog, Sean Hargrave - Friday, July 31, 2015
Amazon has had a great week. Prime Music and a motoring sh ...
- Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
The latest grocery share figures from Kantar Worldpanel for the 12 wee ...
- Millennials Want Loyalty Points For Engagement With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
Some 59.5% of millennials are willing to earn loyalty points in exchan ...
- Harvey Nichols Shoplifter CCTV Ad Promotes Legal 'Freebies' Via Loyalty App
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Harvey Nichols has lived up to its "tongue in cheek" image wi ...
- Apple Pay Is Here -- But Could Its Biggest Promise Be Beacons And Loyalty?
London Blog, Sean Hargrave - Tuesday, July 14, 2015
Digital marketers should be excited by mobile contactless payments but the bigge ...
- Consumers To Brands: I Love You, But You Don't Know Me
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2015
Brands say they know their customers, but results from a recent stu ...
- Be Emotional And Think Long-Term Rather Than Price And Loyalty, Says A&E/DDB
Around the Net In MAD London, Sean Hargrave - Thursday, July 9, 2015
Brands that focus on loyalty-based campaigns over emotional messaging are much mo ...
- Human Emotion Is The Key To Unlock Long-Term Brand Relationships
London Blog, Sean Hargrave - Thursday, July 9, 2015
As digital marketers fine-tune an automatic campaign on an Excel spreadsheet, t ...
- Is Loyalty's Future In Mobile Apps?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 1, 2015
The days of retailers offering customers only traditional loyalty cards could ...
- Google, Permira Consider Bid For Tesco Customer Service 'Science' Arm
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2015
Google could put a stake in the customer loyalty software business ...
- Waitrose Lets Customers Pick Their Own Offers
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
Waitrose is hoping to restore customer trust in deals and promotions wi ...
- BP Ups The Ante With Revamp Of Loyalty Program
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2015
The unspoken key to loyalty cards is that using them shouldn't ...
- M&S Rumoured To Be Planning A Loyalty Card
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
M&S is understood to be readying its first card-based loyalty programme f ...
- Nectar Launches Ticket Offer
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Sainsbury's loyalty programme Nectar has introduced a new service allowing consumers ...
- Blackhawks, Rangers Tops In Fan Loyalty
Marketing Daily, Tanya Gazdik - Monday, June 8, 2015
The Chicago Blackhawks and New York Rangers are at the top wh ...
- Harvey Nichols Unveils Mobile Loyalty App
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Harvey Nichols is eschewing the traditional loyalty card in favour of ...
- Wyndham Enlists 'Game Of Thrones' Actor As Loyalty Program Mascot
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2015
"In bringing his unique flair and personality to the role, Kristofer [Hiv ...
- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...
- The Value Of A Brand Loyalty Program
Research Brief, Jack Loechner - Wednesday, April 22, 2015
According to the 2015 Loyalty Report from Bond Brand Loyalty, the pa ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Marketers: Are You Focused On Attracting App Users?
Mobile Insider, David Dague - Tuesday, April 14, 2015
Brands spend billions on Big Data and advanced analytics, gathering customer insigh ...
- Sainsbury's Risks Loyalty Backlash By Halving Nectar Points
Around the Net In MAD London, Sean Hargrave - Monday, April 13, 2015
Sainsbury's has halved the amount of Nectar points you can earn f ...
- Promotors Breed Promotors
Marketing: Travel, Matthew Bailey - Monday, April 13, 2015
I knew this saying was true, but to see tangible examples ...
- 24% of Loyalty Programs Allow Mobile Reward Redemption
MobileShopTalk, Chuck Martin - Tuesday, March 31, 2015
There still are plenty of linkages yet to be made in mobi ...
- Western Union Intros My WU Customer Loyalty Program
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2015
Western Union recently rolled out My WU, a customer loyalty program ...
- Can AmEx's Plenti Break The Coalition Curse?
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2015
American Express is rolling out Plenti, a new coalition loyalty plan, linki ...
- Britons Are Switching Off Brands Which Bombard Them
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Over half (57%) of consumers are actively taking steps to avoid bran ...
- Rosetta Teams With Adobe To Launch Nexus Engine
MAD, Larissa Faw - Tuesday, March 10, 2015
Rosetta is forming a partnership with Adobe to launch the Nexus Engin ...
- Apple Watch -- Finally, A Wearable People Want To Wear
London Blog, Sean Hargrave - Tuesday, March 10, 2015
The Apple Watch will provide retail, marketing, ticketing and CRM opportunities ...