- Nectar Founder Claims Loyalty Schemes Are Now 'Less Relevant'
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Air Miles and Nectar card founder Sir Keith Mills has confirmed th ...
- Warning, Clothing Brands: Consumers Are Shopping For New Favorites
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
The addition of Foot Locker, Anthropologie and Forever 21, says Robert Passikof ...
- Avios Travel Rewards Seeking First Social Media Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Avios, the travel rewards scheme used by British Airways, among others, ...
- CE, Telecom Category Leaders Hold Emotional Sway
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
When it comes to electronics and telecommunications, the category leaders are al ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- Women More Loyal To Brands Than Men, If Rewarded
Around the Net In MAD London, Sean Hargrave - Tuesday, February 3, 2015
Research conducted by partnership marketing agency Cherry London has revealed that wome ...
- M&S Launches Digital Loyalty App Scheme For Cafes
Around the Net In MAD London, Sean Hargrave - Thursday, January 22, 2015
Marks & Spencer has teamed up with digital loyalty specialists Eagle E ...
- Ford Wins Top Loyalty Bragging Rights
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
Luxury performance brand Maserati won for having the biggest improvement in loyalt ...
- Heineken Using Rugby World Cup For Loyalty Above Awareness
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Heineken is prioritising brand loyalty, not awareness, for its sponsorship of t ...
- Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
As marketers continue to pour money into mobile optimization, it's getting hard ...
- RiteAid In New Year's Loyalty Push
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2014
Loyal customers can redeem codes individually or in combination to max o ...
- The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program
Marketing: CPG, Puneet Mehta - Monday, December 29, 2014
Mobile is the new first screen. On average, people check their phon ...
- Jimmy John's, Chipotle Lead QSRs In Millennial Loyalty
Marketing Daily, Karlene Lukovitz - Tuesday, December 23, 2014
They were followed by Chick-Fil-A (78%), Whataburger (76%), Subway (73%), Wendy's (70% ...
- Dunkin' Focused On Mobile Future As It Hits DD Perks And App Milestones
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The brand will thank its two-millionth DD Perks member with an "Ultima ...
- Starwood, Emirates Join Loyalty Programs
Marketing Daily, Tanya Gazdik - Monday, November 10, 2014
The two travel companies are marketing the program through a combined effo ...
- Kohl's Shakes Up Marketing With New Segmentation, Loyalty Tools
Marketing Daily, Sarah Mahoney - Thursday, October 30, 2014
Will Setliff, marketing EVP, outlined ways the chain is trying to bui ...
- Social, Digital Brands Lead 2014 Loyalty Index
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
But the only non-digital or social brand that rates the top-20 li ...
- Shared Opinions on Social Media Major Influence on Purchase
Research Brief, Jack Loechner - Wednesday, October 8, 2014
According to a study from The Society For New Communications Research, summariz ...
- Expedia Seeks Loyalty Through Business Travelers
MAD, Larissa Faw - Tuesday, September 16, 2014
To raise awareness of a new loyalty program, Expedia and ad agen ...
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Marketing Daily, Karl Greenberg - Monday, September 15, 2014
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 wh ...
- Debunking Brand Loyalty Myths
SearchBlog, Laurie Sullivan - Friday, September 12, 2014
Are you loyal to any brands? Marketers look to demographic information su ...
- B2B Meets C In New Starwood Loyalty Program
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The campaign includes a first-ever media buy with LinkedIn, targeting the trav ...
- More Loyalty Coupons Coming to a Store Near You
MobileShopTalk, Chuck Martin - Friday, September 5, 2014
More routine shopping activity is migrating to mobile. As consumers continuously sh ...
- Men Define Loyalty Programs Through Honor, Women See Trust
MAD, Larissa Faw - Wednesday, August 27, 2014
That's according to a new study, "Living Loyal," from Chicago-Based The Marketi ...
- Back-to-School Loyalty Carries Over To Year-End Holidays
Research Brief, Jack Loechner - Monday, August 18, 2014
According to findings from a new study by Merchant Warehouse, back-to-school shoppi ...
- Hotels Turning To Mobile To Build Loyalty
MoBlog, Mark Walsh - Friday, August 15, 2014
Hotels are known for relying on loyalty programs to keep customers comi ...
- Loyal As Long As It Saves Bucks
Research Brief, Jack Loechner - Thursday, August 7, 2014
New services are expanding the reach of loyalty programs to small a ...
- Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2014
Despite declining traffic and spending, most Americans say traditional grocery stores a ...
- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- Search, Beacon, And When To Click On The Light
SearchBlog, Laurie Sullivan - Friday, July 11, 2014
Timing is everything. Build a loyalty program now, and by the ti ...