Marks & Spencer has teamed up with digital loyalty specialists Eagle Eye to launch a digital coffee stamp card app at 58 of its Hot Food and On The Move cafés across the
Greater London area in a bid to increase visit frequency and “stay ahead of the competition.”
The M&S Barista app will replace the current paper card that is
issued to café customers and could be rolled out across its estate if the trial is a success.
Read the whole story at Marketing Week »