- Loyalty Without Points
Marketing Daily, David Shaw - Monday, July 7, 2014
A brand's perception of loyalty must take into account both ends ...
- Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola a ...
- Branded Tools A Factor In Creating Loyalty
Engage:Millennials, Frank Riolo - Friday, June 27, 2014
Millennials are growing up. In my last Engage: GenY contribution, I highlight ...
- Customer Loyalty Program: One Size Does Not Fit All Retailers
Mobile Marketing Daily, Chris Fagan - Thursday, June 26, 2014
What sways a casual shopper into becoming a loyal buyer who sho ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...
- Klick Push Rolls Targeted Music In Digital Ads, Loyalty Programs For Publishers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 6, 2014
Klick Push is launching a platform that lets brands integrate music in ...
- NHL's Chicago Blackhawks Take Loyalty Cup
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2014
Brand Keys, which polled 150 fans in each of the teams' o ...
- Groupon's Gnome Is A Day Late And A Dollar Short
London Blog, Sean Hargrave - Tuesday, May 20, 2014
Groupon has seen the light -- it needs to offer coupons witho ...
- LoyalBlocks Adds Beacon To Self-Serve Loyalty Platform For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2014
LoyalBlocks has created a self-service platform that enables small businesses to bui ...
- BA Shakeup Sees M&C Saatchi Milk Given Global CRM And Analytics Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
The British Airways agency shakeup continues, with M&C Saatchi Milk now bei ...
- Brand Loyalty And U.S. Hispanic Consumers
Engage:Hispanics, Mario Carrasco - Thursday, April 24, 2014
U.S. Hispanics are brand loyal. And often times, brands are encouraged ...
- Mobile's Biggest Problem? Forgetting Its Audience
Mobile Insider, Maya Mikhailov - Friday, April 11, 2014
What began as a focus on personalized selling and a handshake h ...
- Starwood Links With Live Nation For Music
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2014
"Starwood has put its stake in the ground as having one ...
- Listen Up, Airlines!
Marketing Daily, Michael Fernandez - Friday, April 4, 2014
Delta Airlines' new loyalty program is the right move. ...
- How Small Businesses Find Profit In Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 2, 2014
Nurturing existing customers may seem like a lost art, especially for sma ...
- Study: Restaurant Loyalty Programs Lack Impact
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2014
Many restaurant brands need to market their loyalty programs more clearly ...
- Sainsbury's New Advertising and Marketing Mantra: Stop Telling And Join Conversations Instead
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Marketing is changing, Sainsbury's says, from broadcasting messages to seeking to influen ...
- BA First Awards Joint Advertising And Loyalty Account To BBH
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
British Airways is claiming to have become the first major brand ...
- One View Of One Customer - Are We Nearly There Yet?
London Blog, Sean Hargrave - Wednesday, March 19, 2014
BA's decision to align its advertising and CRM accounts under BBH, ...
- United Airlines Expands Mercedes-Benz Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2014
United Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- Walgreens, Roush Fenway Racing In Card Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
Walgreens is promoting its Balance Financial Card via a partnership with Rou ...
- U-Haul Asks Consumers To Submit Photos
Marketing Daily, Tanya Gazdik - Monday, February 17, 2014
U-Haul is encouraging the public to send photos of their moving adventur ...
- United Airlines, PGA Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2014
The airline and golf association are teaming up to offer members ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Apple Returns To Top of Smartphone, Tablet Categories
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"It was nice to see that they had managed a lot ...
- Target Loses On Loyalty; Walmart Gains
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
Hit by its massive data breach at the height of the Christm ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...
- Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
MAD, Steve McClellan - Thursday, January 23, 2014
Technology could be part of the problem, according to Mindshare's "Culture Vultur ...