- Study: Restaurant Loyalty Programs Lack Impact
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2014
Many restaurant brands need to market their loyalty programs more clearly ...
- Sainsbury's New Advertising and Marketing Mantra: Stop Telling And Join Conversations Instead
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Marketing is changing, Sainsbury's says, from broadcasting messages to seeking to influen ...
- BA First Awards Joint Advertising And Loyalty Account To BBH
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
British Airways is claiming to have become the first major brand ...
- One View Of One Customer - Are We Nearly There Yet?
London Blog, Sean Hargrave - Wednesday, March 19, 2014
BA's decision to align its advertising and CRM accounts under BBH, ...
- United Airlines Expands Mercedes-Benz Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2014
United Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- Walgreens, Roush Fenway Racing In Card Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
Walgreens is promoting its Balance Financial Card via a partnership with Rou ...
- U-Haul Asks Consumers To Submit Photos
Marketing Daily, Tanya Gazdik - Monday, February 17, 2014
U-Haul is encouraging the public to send photos of their moving adventur ...
- United Airlines, PGA Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2014
The airline and golf association are teaming up to offer members ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Apple Returns To Top of Smartphone, Tablet Categories
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"It was nice to see that they had managed a lot ...
- Target Loses On Loyalty; Walmart Gains
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
Hit by its massive data breach at the height of the Christm ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...
- Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
MAD, Steve McClellan - Thursday, January 23, 2014
Technology could be part of the problem, according to Mindshare's "Culture Vultur ...
- Mobivity To Acquire SmartReceipt, Tie POS To Personalized Mobile Offers
Mobile Marketing Daily, Steve Smith - Wednesday, January 22, 2014
SMS and loyalty app provider Mobivity will acquire a leading provider ...
- Consumers Using Multiple Channels To Make Purchases Are More Satisfied
Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2014
Customer satisfaction is one way to predict the likelihood that a consum ...
- Fourteen Trends To Help Re-Create 2014
Marketing Daily, Robert Passikoff - Wednesday, December 18, 2013
Here are 14 critical trends to help marketers re-create their own futur ...
- Enterprise Launches 'Plus Your Points' Promotion
Marketing Daily, Tanya Gazdik - Monday, December 2, 2013
Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward fr ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Capitalizing On Behavioral Data To Create A Better Customer Loyalty Experience
Marketing Daily, Michael Hemsey - Wednesday, November 20, 2013
It's time marketers recognize that their perception of reality is different fr ...
- Mobile, Search And Loyalty Are A Triple Threat To Successful Marketing To Affluents
Engage:Affluent, John Cashman - Monday, November 18, 2013
"How do you market to affluents?" is a typical question a bra ...
- Four Out of Ten Canadians Recommend Brands on Social Media
The Social Graf, Erik Sass - Friday, November 15, 2013
More and more Canadians are using social media to recommend brands ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Take A Good Look At How You Measure Loyalty - Are You Missing The Point?
MarketingTools: CRM, D. Daniel Ziv - Tuesday, October 29, 2013
For years, companies have been seeking to find and use a simp ...
- Dunkin' Starts Rolling Out Enhanced Loyalty Program
Marketing Daily, Karlene Lukovitz - Friday, October 25, 2013
"We can target specific behaviors, and incentivize members to try new Dunki ...
- Brand Loyalty Created From Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, October 23, 2013
The holidays bring a slew of enticing benefits tied to customer experienc ...
- Braintree And Beyond: What Marketing Can Teach The Payments Industry
Marketing Daily, Nishat Mehta - Tuesday, October 22, 2013
Customers have higher expectations than ever, and the transactions space must evol ...
- Industry Sees Strong Consumer Spending, Loyalty, Sales
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
A quasi-strong economy, exciting vehicles, and some long-in-the-tooth cars needing replacement a ...
- JetBlue Offers Family Mileage Pooling
Marketing Daily, Tanya Gazdik - Monday, October 14, 2013
JetBlue Airways is enhancing its TrueBlue loyalty program with a new conce ...