- Mobivity To Acquire SmartReceipt, Tie POS To Personalized Mobile Offers
Mobile Marketing Daily, Steve Smith - Wednesday, January 22, 2014
SMS and loyalty app provider Mobivity will acquire a leading provider ...
- Consumers Using Multiple Channels To Make Purchases Are More Satisfied
Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2014
Customer satisfaction is one way to predict the likelihood that a consum ...
- Fourteen Trends To Help Re-Create 2014
Marketing Daily, Robert Passikoff - Wednesday, December 18, 2013
Here are 14 critical trends to help marketers re-create their own futur ...
- Enterprise Launches 'Plus Your Points' Promotion
Marketing Daily, Tanya Gazdik - Monday, December 2, 2013
Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward fr ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Capitalizing On Behavioral Data To Create A Better Customer Loyalty Experience
Marketing Daily, Michael Hemsey - Wednesday, November 20, 2013
It's time marketers recognize that their perception of reality is different fr ...
- Mobile, Search And Loyalty Are A Triple Threat To Successful Marketing To Affluents
Engage:Affluent, John Cashman - Monday, November 18, 2013
"How do you market to affluents?" is a typical question a bra ...
- Four Out of Ten Canadians Recommend Brands on Social Media
The Social Graf, Erik Sass - Friday, November 15, 2013
More and more Canadians are using social media to recommend brands ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Take A Good Look At How You Measure Loyalty - Are You Missing The Point?
MarketingTools: CRM, D. Daniel Ziv - Tuesday, October 29, 2013
For years, companies have been seeking to find and use a simp ...
- Dunkin' Starts Rolling Out Enhanced Loyalty Program
Marketing Daily, Karlene Lukovitz - Friday, October 25, 2013
"We can target specific behaviors, and incentivize members to try new Dunki ...
- Brand Loyalty Created From Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, October 23, 2013
The holidays bring a slew of enticing benefits tied to customer experienc ...
- Braintree And Beyond: What Marketing Can Teach The Payments Industry
Marketing Daily, Nishat Mehta - Tuesday, October 22, 2013
Customers have higher expectations than ever, and the transactions space must evol ...
- Industry Sees Strong Consumer Spending, Loyalty, Sales
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
A quasi-strong economy, exciting vehicles, and some long-in-the-tooth cars needing replacement a ...
- JetBlue Offers Family Mileage Pooling
Marketing Daily, Tanya Gazdik - Monday, October 14, 2013
JetBlue Airways is enhancing its TrueBlue loyalty program with a new conce ...
- Q&A: Loyalty Messages Infiltrate Mainstream Marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 8, 2013
Nearly 60% of the firms in the study named loyalty a t ...
- Consumer Brand Loyalty Investments Rising
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
More than 50% of marketers that took place in a Forrester Resear ...
- Finding The Holy Grail Of Marketing: True Loyalty
Marketing Daily, Mark McKinney - Friday, October 4, 2013
The problem with most loyalty programs is that they don't build loyal ...
- Marriott, Fairfield Inn Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
Two Marriott brands lead in hotel satisfaction, according to the American Custom ...
- Sam Adams Tops In Brand Rankings
Marketing Daily, Tanya Gazdik - Sunday, September 29, 2013
American craft and global-based brands dominate both the top five overall consum ...
- How To Create Brand Advocates: Hispanics' Lure To Loyalty Programs
SearchBlog, Laurie Sullivan - Friday, September 27, 2013
Understanding the nuances of the Hispanic market such as online buying behavio ...
- Starwood Puts Loyalty On iPad
Marketing Daily, Karl Greenberg - Thursday, September 19, 2013
"Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Gue ...
- Y&R Study Reveals Consumers' Hidden Side
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Consumers hide their motivations. Although they claim that achieving "meaning in lif ...
- Why Loyalty Data Should Be The Focus Of Your Brand Marketing Strategy
Marketing Daily, Michael Hemsey - Tuesday, September 17, 2013
Leveraging the data-gathering power of your loyalty program technology is essential f ...
- 3 Things Auto Brands Need To Know About Social Media Marketing
Marketing Daily, Tania Yuki - Tuesday, September 10, 2013
While it may not yield immediate bragging rights in terms of bi ...
- Carriers Command Consumer Loyalty
Marketing Daily, Aaron Baar - Friday, September 6, 2013
"There's a lot that goes into having more loyalty -- how ...
- Mrs. Dash Targets Young Families
Marketing Daily, Karlene Lukovitz - Monday, August 26, 2013
No-salt seasonings brand Mrs. Dash is employing sampling at football games a ...
- American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- Coors Light Rewards Those Who 'Refresh Their Night'
Marketing Daily, Tanya Gazdik - Monday, August 19, 2013
Coors Light is asking fans across seven cities in the Northeast ...