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Lidl Launches First Loyalty Scheme

My Lidl, which launched this week, gives subscribers exclusive content from its resident chef Kevin Love, an area to leave product reviews and a forum to share recipes and shopping suggestions with fellow Lidl customers. The service also has a rewards element, with competitions and product sampling regularly offered to its subscribers. The website also has a blog, suggesting Lidl will become more of a content creation brand.

Read the whole story at Marketing Week »

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