- Millennials: Ethics And Morals Become Identity Markers For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 16, 2018
Profit-sharing with a good cause seems important to Millennials, with 38% admitti ...
- Coca-Cola, 7-Eleven Team On Global FIFA-Themed Mobile Game Promo
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2018
The promo, across 14 countries, requires 7Rewards membership and buying Coca-Cola produc ...
- The Shifting Retail Landscape
Research Brief, Jack Loechner - Tuesday, July 10, 2018
Why has the retail industry been hit so hard in times ...
- Millennials, Gen Z Name Dove 'Most Trustworthy' Brand
Marketing Daily, Tanya Gazdik - Thursday, July 5, 2018
"Young people ascribe trustworthiness to a brand for a variety of subjecti ...
- Sky Reveals Why It Rewards Loyalty Above New Customer 'Bribes'
Around the Net In MAD London, Sean Hargrave - Friday, June 15, 2018
Sky has told "Marketing Week" that a third of its UK subscrib ...
- Snapchat Launches Offline Sales Tracking Service
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Mobile Marketing is reporting that Snapchat has signed a deal with identi ...
- KBS Wins Hyatt Hotels Loyalty Assignment
Accounts on the Move, Larissa Faw - Thursday, June 7, 2018
Hyatt Hotels is appointing Kirshenbaum Bond Senecal & Partners (KBS) as A ...
- A Crypto-coin For Your Loyalty, Sports Fans
Mediapsssst, Richard Whitman - Wednesday, June 6, 2018
Brought to you by Havas, a blockchain-powered loyalty rewards program. ...
- Yes Lifecycle Marketing Branches Out: New CEO Explains Why
Email Marketing Daily, Ray Schultz - Wednesday, June 6, 2018
YLM CEO Jim Sturm lays out the new omnichannel vision for t ...
- Millennial Parents Are More Brand-Loyal Than Other Parents
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2018
Once they're won over, half of Millennial parents stick with a bra ...
- Customer Loyalty Seen As Key Driver For Adding AI Into Products
AI & IoT Daily, Chuck Martin - Thursday, April 26, 2018
Data quality and security are the key challenges companies face in developi ...
- BMW, Jeep, Toyota Named Most-Loved Auto Brands
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
"Storytelling is a critical part of marketing and being successful hinges ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Starbucks To Exchange Free Wi-Fi For Email Addresses
Email Marketing Daily, Ray Schultz - Friday, March 23, 2018
Starbucks offers a great deal: You can access its free Wi-Fi witho ...
- Apple, Amazon, BMW Tops In Brand Intimacy
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2018
"Our collective need to escape, cocoon and be entertained is growing, particular ...
- Disney World, Perdue Chicken 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Sunday, February 18, 2018
When consumers love a brand, they don't just purchase its products a ...
- Data-Driven Customer Experiences Are The New Loyalty
London Blog, Sean Hargrave - Thursday, February 8, 2018
Points on cards are not enough, so pioneers are using data ...
- Amazon CEO Calls Ad Business 'Key Contributor' For Growth
Performance Marketing Insider, Laurie Sullivan - Friday, February 2, 2018
Amazon Chief Financial Officer Brian Olsavsky pointed to the company's advertising busine ...
- Brands Face Loyalty, Engagement Shifts
Marketing Daily, Tanya Gazdik - Tuesday, January 23, 2018
"This is an extraordinary time for brands," says Robert Passikoff, president ...
- General Motors Remains Tops In Loyalty
Marketing Daily, Tanya Gazdik - Wednesday, January 17, 2018
IHS Markit found that a garage containing two vehicles of the sa ...
- Pepsi Ties New Loyalty Program To Super Bowl Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 199 ...
- ICF Olson Vet Murphy Launches New Consultancy
MAD, Larissa Faw - Wednesday, January 10, 2018
The Minneapolis-based firm, Bold Orange, will specialize in loyalty and customer relationsh ...
- Verizon's Oath Explores The Drivers Behind 'Brand Love'
Marketing Daily, Aaron Baar - Tuesday, January 9, 2018
To woo consumers, brands not only need to "outperform and overdeliver," th ...
- Q&A: AT&T's Stuart Dunleavy
Marketing Daily, Aaron Baar - Friday, January 5, 2018
It's been just over a year since AT&T launched its loyalty progra ...
- Dentsu Acquires HelloWorld, Will Boost Merkle's Loyalty, People-Based Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 3, 2018
Promotions and royalty group HelloWorld will be rolled into Merkle's loyalty divisi ...
- Doubling Up With Digital Display -- What The Data Tells Us
London Blog, Sean Hargrave - Tuesday, December 12, 2017
Research showing nearly two pounds back for every pound put in ...
- Hug A Brit, Keep Them Loyal
London Blog, Sean Hargrave - Wednesday, December 6, 2017
We're the most fickle customers on the planet, and so we ne ...
- B2B Loyalty Leads To Greater Email Open Rates: Survey
Email Marketing Daily, Ray Schultz - Thursday, November 16, 2017
Decision makers are more likely to open emails from firms that comma ...
- Celebrity Cruises Triples Email Revenue With Loyalty Campaign
Email Marketing Daily, Jess Nelson - Monday, November 13, 2017
Celebrity Cruises, a premium cruise line and subsidiary of Royal Caribbean Cruise ...
- Ikea Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Tuesday, October 24, 2017
Ikea has called a CRM review, possibly extending the remit of t ...