- Companies Punish Loyalty With GBP4bn Higher Charges
Around the Net In MAD London, Sean Hargrave - Wednesday, December 19, 2018
An investigation into mobile networks, utilities and insurance companies has found th ...
- GBP4bn Charge On Loyalty -- Are Brands This Dumb On CRM?
London Blog, Sean Hargrave - Wednesday, December 19, 2018
Brits are paying GB4bn for not switching and remaining loyal. Why wou ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Email's Role In Loyalty Personalization
Around the Net in Email, Ray Schultz - Thursday, November 29, 2018
Email is an effective channel for reaching young loyalty program members wi ...
- Pizza Hut Brings Its Loyalty Scheme To The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, November 28, 2018
Pizza Hut is bringing its Hut Rewards loyalty programme to the U ...
- Dunkin' Expands Its Arrangement With Epsilon, Adding New Email Support
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
Epsilon will continue to support Dunkin's loyalty program, adding new capabilities. ...
- Radisson Breach Could Lead to Problems Under GDPR
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
The Radisson Hotel Group notified loyalty members of a data breach ...
- Brands Are Getting Better At Using Web Data For Targeted Email: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
Data is driving personalized marketing campaigns and cart abandonment emails, Gartner ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty Programs
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 23, 2018
Consumers love your brand, but if the retailer doesn't have a cashba ...
- How Amsterdam Airport Schiphol Creates A Passenger Journey Via Email
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterd ...
- How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"It wasn't just 30 TV commercials, it was also on the ne ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- Epsilon To Help Dell In Loyalty Program Launch
Email Marketing Daily, Ray Schultz - Friday, October 5, 2018
Dell will utilize Epsilon email and other capabilities in a multi-country eff ...
- Britain's GBP4bn Loyalty Penalty Under Investigation
Around the Net In MAD London, Sean Hargrave - Friday, September 28, 2018
The Competition and Markets Authority (CMA) is to investigate utility firms f ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
RTBlog, Joe Mandese - Monday, September 24, 2018
One of the most interesting, refined startups I've seen in the "rewarde ...
- Brand Loyalty Fading Among Americans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Among the findings, 75% of respondents admit to having a preferred bra ...
- John Lewis And Waitrose To Launch Joint Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
Its profits have fallen through the floor, but now John Lewis a ...
- Amazon, Google, Apple Tops In Consumer Loyalty
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2018
Nine of the top 10 brands in the 22nd annual Brand Ke ...
- M&S Appoints First Chief Digital And Data Officer
Around the Net In MAD London, Sean Hargrave - Friday, September 7, 2018
M&S has appointed its first chief digital and data officer, who wi ...
- Virgin Relaunches Company-Wide Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Friday, August 24, 2018
The Virgin loyalty scheme is being relaunched with the aim that ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalt ...
- Discounting Loyalty: Lessons-A-Plenti
Marketing Insider, Patrick Reynolds - Thursday, August 16, 2018
Amex shut down its Plenti rewards program in July. Learn from th ...
- Mini Road Rally Fosters Owner Loyalty
Drive Time, Tanya Gazdik - Monday, August 13, 2018
"We have this mantra: 'Mini is the only car that comes standa ...
- TV's Most Trusted News Brands
Research Intelligencer, Robert Passikoff - Monday, July 30, 2018
The BBC is the most trusted TV news brand, followed closely ...
- Mini's Loyal Owners Roll Through The U.S.
Marketing Daily, Tanya Gazdik - Friday, July 20, 2018
This rally includes the return of sponsors Shell, Pennzoil and Pirelli. N ...
- Millennials: Ethics And Morals Become Identity Markers For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 16, 2018
Profit-sharing with a good cause seems important to Millennials, with 38% admitti ...
- Coca-Cola, 7-Eleven Team On Global FIFA-Themed Mobile Game Promo
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2018
The promo, across 14 countries, requires 7Rewards membership and buying Coca-Cola produc ...
- The Shifting Retail Landscape
Research Brief, Jack Loechner - Tuesday, July 10, 2018
Why has the retail industry been hit so hard in times ...
- Millennials, Gen Z Name Dove 'Most Trustworthy' Brand
Marketing Daily, Tanya Gazdik - Thursday, July 5, 2018
"Young people ascribe trustworthiness to a brand for a variety of subjecti ...