Dunkin’ Brands, the parent company of Dunkin’ and Baskin-Robbins, has signed a new multi-year agreement with Epsilon to continue supporting its loyalty marketing program.
In addition, starting next year, Epsilon will provide email marketing technology and services to Dunkin’, the nationwide beverage-and-food chain.
Epsilon has provided technology for DD Perks, Dunkin’s loyalty program, since its launch in 2013. The program now has 9 million members.
Going forward, Epsilon will use its Agility Loyal platform to support the DD Perks program, facilitating personalized email, direct mail, mobile notifications and other messaging. These communications will consist of real-time offers and information on benefits, Epsilon says.
The support is scalable, it adds.
Epsilon will also integrate technology with Dunkin’s new cloud-based point-of-sale and DD Perks On-the-Go Mobile ordering systems.
“Integrated and omni-channel communications are the foundation of our customer engagement strategy, where we aim to build personalized relationships with our loyal customers by interacting,” states Stephanie Meltzer-Paul, vice president, digital and loyalty at Dunkin’.