- Delta, Ticketmaster Partner To Benefit SkyMiles Members
Marketing Daily, Tanya Gazdik - Tuesday, June 4, 2019
SkyMiles members can now earn one mile per dollar spent on ticke ...
- Uber To Build Out Loyalty Rewards, Integration With Public Transit Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 31, 2019
Increasing cross-promotion of the Uber Eats and transit services is one w ...
- Wells Fargo Improves Brand Image, But Not With Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2019
"Nobody believed the brand was sincere in its efforts to habilitate ...
- Loyalty Points Growing As Currency On The Dark Web
Around the Net in Email, Ray Schultz - Thursday, May 23, 2019
Travel sites are being targeted by cybercriminals seeking to take over accoun ...
- With Loyalty Program In Place, Chipotle Is 'Almost A Startup'
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Chipotle finally has a loyalty program. "It's almost a startup mentality," sa ...
- Auntie Anne's Looks To Pretzel Delivery For Growth
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Josh ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Research Intelligencer, Joe Mandese - Wednesday, May 22, 2019
A new report from Deloitte Digital outlines how emotion-driven engagement extends acro ...
- Hilton Honors Partners With Lyft
Marketing Daily, Tanya Gazdik - Thursday, May 16, 2019
Members will now earn Hilton Honors Points when they ride with Lyf ...
- Seven Ways To Improve Your Loyalty Program
Around the Net in Email, Ray Schultz - Monday, May 6, 2019
Email is one of many channels firms can use for keeping loyal ...
- Bridging The Brand Loyalty Gap
Marketing Daily, Steve Olenski - Friday, April 26, 2019
Is brand loyalty dead? Or, if it's not dead, can it ...
- Britain, Brexit And Brand Loyalty
MAD London, Paul Hudson - Friday, April 12, 2019
As with Brexit, Brits are split between those who will stick ...
- Reebok To Reward Loyalty And Social Shares With Points
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Reebok has announced a new loyalty programme targeted mainly at young consumer ...
- Ansira Partners Acquires Email Vendor BrightWave
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The purchase will give Ansira access to BrightWave's email and eCRM cpabailitie ...
- Do We Really Want Brands To Be Our Friends?
London Blog, Sean Hargrave - Friday, March 22, 2019
It has been a week of brand image and purpose -- a ...
- Nissan Declares Titan Adventure A Success
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2019
"Our research shows that one of the greatest drivers in changing bra ...
- American Brand Offers Londoners Pints For Points
Around the Net In MAD London, Sean Hargrave - Monday, March 4, 2019
American retailer New Balance has launched a pub in London in whi ...
- Nissan's Pilot Titan Adventure Captivates Owners, Millennial Influencers
Drive Time, Tanya Gazdik - Monday, March 4, 2019
"We were looking for the kind of environment that would showcase t ...
- The Price Of Loyalty: Consumers Want Discounts Above All Else
Email Insider, Ray Schultz - Thursday, February 28, 2019
Email marketers should feature popular benefits in both promotional and transactional message ...
- Google Tests Google Pay-Gmail Link Allowing Promotional Imports
Email Marketing Daily, Ray Schultz - Tuesday, February 26, 2019
Google Pay users can connect to Gmail for access to tickets, passe ...
- Conagra's Evolved Strategy
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"We do media first and then content. With our new personalization mindse ...
- The Element Of Surprise: Brands And Your Loyalty
Performance Marketing Insider, Laurie Sullivan - Monday, February 25, 2019
Sixty-one percent of consumers surveyed in a Loyalty Barometer Report say th ...
- Millennials Show Less Loyalty To Banks
Marketing Daily, Tanya Gazdik - Thursday, February 21, 2019
A strong contrast in banking attitudes exists between millennials and the old ...
- Marriott Intros Bonvoy, Partners With Manchester United Football Club
Marketing Daily, Tanya Gazdik - Wednesday, February 20, 2019
TV spots break Sunday during the 91st Oscars and will be featur ...
- Discover Card, Avis, Google Tops In Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2019
An increase in loyalty of only 7% can lift lifetime profits p ...
- Movable Ink Partners With CrowdTwist On Visualized Loyalty Emails
Email Marketing Daily, Ray Schultz - Wednesday, January 30, 2019
Brands can use the combined service to send personalized visuals in emai ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- In Age Of Amazon, Your Brand Needs New Loyalty Program Now
Marketing Insider, Raj Nijjer - Monday, January 14, 2019
Winning a head-to-head against Amazon Prime requires rethinking how customer relationships fo ...
- Sky Signs Up Anthony Joshua For Loyalty Campaign
Around the Net In MAD London, Sean Hargrave - Monday, January 7, 2019
Sky has teamed up with world champion boxer Anthony Joshua to promo ...
- How Do Telecoms Get Loyalty So Wrong?
London Blog, Sean Hargrave - Monday, January 7, 2019
January is renewal month -- and so if you are loyal, prepa ...
- Ford, Chevrolet, Toyota 'Most Desired' Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, January 2, 2019
The results gives context to understand how consumer attitudes toward automobile ownersh ...