- WhatsApp, Netflix, MSNBC, Fox And Other Media Brands Among America's Most 'Loyal'
MediaDailyNews, Joe Mandese - Monday, January 27, 2020
Media brands, including Amazon, Netflix, MSNBC, Fox, Google, and an ascendant WhatsAp ...
- Four Ways To Build Loyalty With Email
Around the Net in Email, Ray Schultz - Thursday, January 23, 2020
Loyal customers make good customers. And since email is the most popul ...
- The Limits Of Loyalty: Brands Have Data, But Not All Are Using It
Email Insider, Ray Schultz - Monday, January 20, 2020
Only 34% of firms with loyalty programs are using data to fi ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lo ...
- Label Insight CEO Todd Morris Has New Plans For Data In Search, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
Todd Morris joins Label Insight to help fix a "broken" customer sear ...
- Study Finds Brand Loyalty Fleeting, Consumers Easily Convinced To Switch
Research Intelligencer, - Wednesday, December 18, 2019
Brand loyalty is fleeting for most consumers, especially older generations and lower-inco ...
- MightyHive Develops Data Cleanroom Business For A New Decade
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2019
The concept of the cleanroom, especially for "walled gardens" such as retaile ...
- Study Finds Loyalty Programs Sagging, 2 In 5 Consumers Now Avoid Them
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
Consumer loyalty programs are popular with retailers and brand marketers but a ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For Products
Digital News Daily, Laurie Sullivan - Tuesday, November 26, 2019
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. the ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Mini Confirms Return Of Biennial Road Rally
Marketing Daily, Tanya Gazdik - Sunday, November 3, 2019
The automaker has already created a website for the July 2020 even ...
- Inclusivity, Gen Z Overriding Themes At ANA Conference
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2019
The ANA Masters of Marketing included CMO presentations from Target, Ally, Disne ...
- Chevy, Harley-Davidson, Ford Rank High In Brand Intimacy
Marketing Daily, Tanya Gazdik - Tuesday, October 1, 2019
Nearly one quarter of users stated they "couldn't live without" Chevrolet a ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with the ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- Lincoln Introduces Rewards Program
Marketing Daily, Tanya Gazdik - Thursday, September 26, 2019
Lincoln Pickup and Delivery, which has completed more than 250,000 rides sin ...
- United Airlines Loyalty Miles Will No Longer Expire
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2019
United also now offers discounted membership to Clear, pre-screening service that allo ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Jeep Fans Converge To Celebrate Brand, Welcome New Gladiator
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2019
The three-day event, now in its third year, is expected to dr ...
- Airbnb Fares Well Against Marriott, Hilton, IHG
Marketing Daily, Tanya Gazdik - Tuesday, August 6, 2019
Research shows that customers stay at Airbnbs for an average of thr ...
- Custora Unveils New Version Of Loyalty Product
Email Marketing Daily, Ray Schultz - Tuesday, July 23, 2019
Custora v10 is designed to help marketers avoid ad-hoc analytics, the compa ...
- Subaru, Lexus Tops In Brand Loyalty
Marketing Daily, Tanya Gazdik - Tuesday, July 16, 2019
"Customer loyalty is perhaps the most important metric for manufacturers," per J. ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 12, 2019
Big opportunities exist for brands to build loyalty during Amazon Prime Da ...
- Can CPG Brands Withstand the Escalating Online Private-Label Onslaught?
CPG Insider, Karlene Lukovitz - Friday, June 28, 2019
In physical stores, private label product sales increased by $7.9 billion ov ...
- Sabre Forms Alliance With Cheetah Digital To Foster Airline Loyalty
Email Marketing Daily, Ray Schultz - Thursday, June 20, 2019
Airlines will be able to reward loyalty via email and other channel ...
- Brands Use Data To Find New Loyalists
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Where is my data? As this panel's moderator said, "You have comple ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Forget Millennials -- Gen Z Will Make Brand Purpose A Priority
London Blog, Sean Hargrave - Thursday, June 6, 2019
You've heard it before about millennials -- but Gen Z-ers really wi ...
- Victoria's Secret Loses Sex Appeal
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2019
"Brands that want to succeed have to have their eyes focused ...