- Jeep Engages With Off-Road Enthusiasts
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2020
Besides the digital "badge," users can request a "hard" badge they c ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosi ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and he ...
- JetBlue Offers Lower Points Threshold To Loyalty Customers
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2020
TrueBlue loyalty members with as few as 500 points now can rede ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a stu ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishia ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
MAD, Steve McClellan - Tuesday, May 5, 2020
The study also found brand loyalty to be eroding during the pandem ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeti ...
- Land Rover Recognizes Heroes During Annual Celebration
Marketing Daily, Tanya Gazdik - Thursday, April 30, 2020
Rather than celebrate an "inward" milestone, the brand wanted to honor tho ...
- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
MediaDailyNews, Joe Mandese - Monday, April 20, 2020
Nearly two-thirds of American consumers say they miss one or more ...
- Choice Hotels Joins 'Stay Home, Send Beds' Initiative
Mediapsssst, Richard Whitman - Wednesday, April 15, 2020
Beginning today, members of the hotel chain's Choice Privileges loyalty program c ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Mini Takes The States Road Rally Postponed
Marketing Daily, Tanya Gazdik - Monday, April 6, 2020
"In light of the uncertainty we're all facing, it's the right thi ...
- Companies Extend Loyalty Programs In Wake Of COVID-19
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2020
Delta Air Lines has not announced whether Diamond, Platinum, Gold and Silv ...
- How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 25, 2020
A Shopkick survey reveals that brand names no longer matter to ma ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- Third Of Consumers Want More Than Points From Loyalty Schemes
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2020
A third of customers want more than points that eventually lead ...
- Nintendo Switch, American Family 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
Consumer conversations reveal a big difference in the most loved brands onli ...
- Boots Suspends Use Of Its Advantage Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The BBC is reporting on a CRM nightmare for Boots, which h ...
- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes th ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask th ...
- KFC's Parent Takes Us On A Loyalty Journey
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
Yum Brands' Ashley Travis asks this about loyalty programs: "Why do ...
- Yum Brands' Ashley Travis Walks Us Through Loyalty Journey
Show Daily, Nina Lentini - Tuesday, February 18, 2020
On Tuesday, the audience at MediaPost's Brand Insider QSR Summit heard ...
- Pancheros Relaunches App, Sees Stunning Results
Show Daily, Nina Lentini - Monday, February 17, 2020
When Pancheros Mexican Grill launched its new digital-first campaign, the strategy f ...
- Why Consumers Fall In Love With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love a ...
- Loyalty Programs For Email Marketers
Around the Net in Email, Ray Schultz - Thursday, February 13, 2020
Loyalty programs have become an expected part of the customer experience. He ...
- Merkle's New Promotions/Loyalty Solutions Operation
Mediapsssst, Richard Whitman - Wednesday, February 5, 2020
Peter DeNunzio, former CEO, HelloWorld, will run the unit as global he ...