- DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Email Insider, Ray Schultz - Wednesday, June 16, 2021
Consumers say only 33% of offers are relevant. But brands think th ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And eve ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would ...
- Engaging Loyal Customers: Beyond Points and Punches
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Incentives, discounts and loyalty points are all well and good when getti ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Email Loyalty Tool Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
The company can use the Salesforce App Exchange to manage its ema ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to genera ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands n ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal dat ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the pa ...
- GM, Ford Tops In Loyalty
Drive Time, Tanya Gazdik - Monday, March 15, 2021
GM's impressive 69% retention of its customers is attributed to its popul ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and mo ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Email Insider, Ray Schultz - Wednesday, March 3, 2021
Consumers have high demands -- for instance, they want surprise gifts a ...
- Trader Joe's, Great Value 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement L ...
- Consumers Seek Relationships That Go Beyond Just Selling: Study
Marketing Daily, Ray Schultz - Thursday, February 18, 2021
There are different levels of loyalty -- and deep loyalty requires ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a sear ...
- Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
"Whether a new or used model, loyalty matters," says Robert Passikoff, Bra ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles p ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investme ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where ...
- How Dunkin' Powers Its Loyalty And Delivery Biz
QSR Insider, Sarah Mahoney - Tuesday, November 3, 2020
Two Dunkin' execs explain how the QSR chain used loyalty efforts a ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are mo ...
- Taco Bell Launches eGifting Service
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Taco Bell has launched an eGifting service called Taco Gifter. It ...
- Porsche Owners Socialize Safely Via Rally
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Porsche owners got a little taste of normal recently with a pandemic-sa ...