- Creating Dynamic Loyalty Programs That Inspire Passion
Marketing Insider, Scott Weller - Friday, January 14, 2022
For example, offer active, not passive, brand experiences. ...
- Horse Trade: Most Consumers Will Share Email And Other Data For Benefits
Email Insider, Ray Schultz - Thursday, January 13, 2022
But many are bothered by excessive messaging and privacy issues, Treasure Da ...
- Brands, Here's What Keeps Customers Loyal
Performance Marketing Insider, Laurie Sullivan - Thursday, January 13, 2022
Consumers are growing tired of the focus on brand values, a n ...
- Best Buy Launches In-House Advertising Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Best Buy stepped into the media business Tuesday, announcing Best Buy Ad ...
- Event-Related Emails Drive Higher Open Rates Than Discounts
Research Intelligencer, - Tuesday, January 4, 2022
Consumers were more likely to open emails related to public events th ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- What QSR Big Spenders Crave? More Deals
QSR Insider, Sarah Mahoney - Tuesday, December 14, 2021
New research from Paytronix finds high-frequency QSR and restaurant customers are mo ...
- The Spirit Of Loyalty: High-Tier Members Were Faithful During The Pandemic
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
But most firms are planning to revamp their programs over the ne ...
- Top 8 Signs Your Brand Needs A Loyalty Refresh
Marketing Insider, Dan Jurek - Tuesday, December 7, 2021
For example: Customer conversion rates are dropping. It's likely your brand's loyal ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- Brands Say They've Recovered From The Pandemic, But Risks Persist, Experian Reports
Email Marketing Daily, Ray Schultz - Tuesday, November 9, 2021
Almost half of consumers claim their household economies have improved, and mo ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty Programs
Email Insider, Ray Schultz - Thursday, October 28, 2021
Retailers err by basing emails on spending patterns, two professors write ...
- Baseball Aims To Diversify Appeal, Increase Popularity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 25, 2021
Baseball is struggling in popularity, based on measures like game attendance a ...
- Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Nearly 45% of consumers do their mobile shopping in bed, according ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, do ...
- CM Group Forms Loyalty Integration With Annex Cloud
Email Marketing Daily, Ray Schultz - Wednesday, September 29, 2021
Email marketers can now drive customized campaigns using first-party data and t ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- With Loyalty App, Cinnabon Looks To Boost Digital Sales
QSR Insider, Sarah Mahoney - Monday, September 27, 2021
Cinnabon, which has long relied on that heavenly aroma to tempt customer ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Brands sometimes overlook the importance of interactions with consumers outside of purchase ...
- Ford Expands At-Home Pickup, Delivery
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
The FordPass app delivers the "always-on experience" the automaker want to bri ...
- Loyalty Firm Clarus Commerce Acquires Digital Engagement Company PrizeLogic
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
The combined firms offer a range of loyalty marketing services and PrizeLogic ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- After 20 Years, Vivid Seats Makes Its Brand Move
Brand Insider Podcast, Steve Smith - Monday, August 16, 2021
Here at MediaPost, we have known of Vivid Seats for years. I ...
- Mini Invites Enthusiasts To 'Day Of Motoring'
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2021
The event is being held in lieu of the nationwide Mini Tak ...
- Pay To Play: Consumers Are Highly Willing To Join Premium Loyalty Programs
Email Insider, Ray Schultz - Wednesday, July 7, 2021
Most shoppers are tired of redeeming points, and will join a pa ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide duri ...