- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- How Brands Can Maximize First-Party Data To Create A Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Tuesday, April 26, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- Merkle Announces Global Service Integration, Says It Sends Billions Of Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
The unveiling of the Experience & Commerce practice brings together 2,500 exper ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Email Key In Brand Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 13, 2022
Most consumers have opted in to email/SMS communications, the Lacek Group repo ...
- JetBlue, American Airlines Share Loyalty Program Perks
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2022
In the future, JetBlue TrueBlue customers will also be able to rede ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...
- Streaming Platforms' Volatility: Consumer 'Retention' And 'Churn' Grow
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The premium video streaming world continues to be volatile -- with subscribe ...
- Temporary Russian Shutdown Will Cost Loyalty Ventures $16 Million
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
Loyalty firm Loyalty Ventures Inc. will honor its contractual commitments for progra ...
- Lincoln Launches Mobile Vehicle 'Spa' Service, Visa Card-Linked Concierge Program
Marketing Daily, Tanya Gazdik - Sunday, March 6, 2022
The services are a way for Lincoln to engage with customers a ...
- Carter's, American Family Insurance Deemed Most Positively Talked About Brands
Marketing Daily, Tanya Gazdik - Sunday, March 6, 2022
According to Engagement Labs, 19% of all consumer purchases are driven ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Friday, February 25, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Top 8 Signs Your Brand Needs A Loyalty Refresh
Marketing Insider, Dan Jurek - Saturday, February 19, 2022
For example: Customer conversion rates are dropping. It's likely your brand's loyal ...
- Walmart Tops In Customer Loyalty
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 14, 2022
Walmart leads retailers in customer loyalty despite strong showing by other big-b ...
- Research: QSR's Love For Loyalty Intensifies
QSR Insider, Sarah Mahoney - Tuesday, February 15, 2022
New research finds that QSR chains need to sharpen their digital skil ...
- Brand Love: Consumers Want Understanding, Not Discounts, From Retailers
Email Insider, Ray Schultz - Wednesday, February 9, 2022
Personalization and transparency are key drivers of customer loyalty, Redpoint Global repo ...
- Hyundai, Avis, Lead Automotive Sector Loyalty
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2022
Automotive sector leaders reveal a radically widening gap between customer expectations a ...
- Gmail Pulls Lowest Retail Engagement After Opening, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
Jewelry produces the highest engagement rates, and health & wellness have t ...
- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 14, 2022
TV providers and streamers were two of only three categories that surpass ...
- Creating Dynamic Loyalty Programs That Inspire Passion
Marketing Insider, Scott Weller - Friday, January 14, 2022
For example, offer active, not passive, brand experiences. ...
- Horse Trade: Most Consumers Will Share Email And Other Data For Benefits
Email Insider, Ray Schultz - Thursday, January 13, 2022
But many are bothered by excessive messaging and privacy issues, Treasure Da ...
- Brands, Here's What Keeps Customers Loyal
Performance Marketing Insider, Laurie Sullivan - Thursday, January 13, 2022
Consumers are growing tired of the focus on brand values, a n ...
- Best Buy Launches In-House Advertising Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Best Buy stepped into the media business Tuesday, announcing Best Buy Ad ...
- Event-Related Emails Drive Higher Open Rates Than Discounts
Research Intelligencer, - Tuesday, January 4, 2022
Consumers were more likely to open emails related to public events th ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- What QSR Big Spenders Crave? More Deals
QSR Insider, Sarah Mahoney - Tuesday, December 14, 2021
New research from Paytronix finds high-frequency QSR and restaurant customers are mo ...