- Mini USA Road Rally Returns For First Time Since 2018
Marketing Daily, Tanya Gazdik - Friday, July 8, 2022
More than 2,000 people have registered online to attend the nine-day even ...
- Preferences For Brand Loyalty Programs Reflect Economic Climate
Research Intelligencer, - Friday, July 8, 2022
Loyalty discounts on products or services are most sought by 79% ...
- Jeep Named Top Patriotic Brand
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
"What used to be forthright patriotic marketing has mutated to camouflaged promotion ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Community, Connection & CAC
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By partnering with HBCUs and non-profits in key locales, 4th Ave Mark ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Average Order Value For Affiliate Sales Rose 18% In April
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- Rousing Retail: Brands Face Acquisition Hurdles, Fewer Are Happy With Results
Email Insider, Ray Schultz - Tuesday, May 31, 2022
But they are doing better in retention. Email remains the biggest da ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Tuesday, May 31, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Publications Should Focus On Frequent, Loyal Readers: Study
Publishers Daily, Ray Schultz - Friday, May 27, 2022
"The key to success in keeping readers is building habit, whether you' ...
- Attention Deficit: Consumers Say They're Not Getting Personalized Emails
Email Insider, Ray Schultz - Tuesday, May 24, 2022
Most consumers say they are receiving generic messages -- and they fi ...
- Most Consumers Say: We Can't Live Without Small Businesses
Email Marketing Daily, Ray Schultz - Monday, May 23, 2022
Consumers want to support small businesses even as they notice more closin ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- How Brands Can Maximize First-Party Data To Create A Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Tuesday, April 26, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- Merkle Announces Global Service Integration, Says It Sends Billions Of Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
The unveiling of the Experience & Commerce practice brings together 2,500 exper ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Email Key In Brand Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 13, 2022
Most consumers have opted in to email/SMS communications, the Lacek Group repo ...
- JetBlue, American Airlines Share Loyalty Program Perks
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2022
In the future, JetBlue TrueBlue customers will also be able to rede ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...