- Media Brand Loyalty: Apple TV+, Disney+ Gain, Netflix Slips, Fox News Holds Steady
TV Watch, Wayne Friedman - Wednesday, September 14, 2022
Among streamers, Disney has risen to 4th place overall among 100 t ...
- Starbucks Announces Blockchain Loyalty Program
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Building off the company's successful rewards program, Starbucks Odyssey will allow custome ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Returns Policies Can Drive Loyalty -- Or Stop People From Purchasing, Study Says
Email Marketing Daily, Ray Schultz - Monday, August 29, 2022
Over half of all shoppers are willing to abandon a brand th ...
- Subway Sells Out of Footlong Pass
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 24, 2022
Subway’s $15 “Footlong Pass” subscription offered 50% off a footlong each d ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Walmart+ Adds Ad-Supported Paramount+ As Membership Perk
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Walmart said it chose Paramount+ for the broad appeal of its conten ...
- Consumers Lack Brand Loyalty And Are Quick To Churn: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 16, 2022
Some consumers will leave brands due to anger and frustration, but mo ...
- Experts Ask: Do Rewards Card Programs Know When A Person Is Pregnant?
Around the Net in Email, Ray Schultz - Monday, August 15, 2022
Experts are questioning whether loyalty rewards programs can know if a pers ...
- Walmart In Talks With Big Streamers To Tie Into Its Membership Program
Digital News Daily, Karlene Lukovitz - Wednesday, August 10, 2022
The retailer reportedly is seeking to bundle in streaming content to dri ...
- Fresh Direct Taps Digital Agency To Revamp Loyalty Program
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 8, 2022
FreshDirect has retained BAM Strategy, a Montreal-based digital agency, to revamp i ...
- Starbucks To Incorporate NFTs Into Its Rewards Program
Digital News Daily, Colin Kirkland - Monday, August 8, 2022
Starbucks, which announced plans to enter the Web3 space earlier this yea ...
- BAM Strategy To Create Loyalty Program For FreshDirect
Accounts on the Move, Steve McClellan - Thursday, August 4, 2022
FreshDirect, the online grocery delivery service has appointed BAM Strategy, a Montreal-bas ...
- Loyalty Depends on Quality And Service, And Gen Z Is Most Likely To Bolt
Email Marketing Daily, Ray Schultz - Friday, August 5, 2022
Over a quarter of consumers have dumped a brand in the la ...
- General Mills Launches Good Rewards Loyalty Program On Fetch Rewards App
CPG Insider, Steve Ellwanger - Friday, July 22, 2022
Residing within the Fetch app enables a single loyalty program for GM ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS Messaging
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Rio SEO says the partnership with Movable Ink will streamline the sear ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Mini USA Road Rally Returns For First Time Since 2018
Marketing Daily, Tanya Gazdik - Friday, July 8, 2022
More than 2,000 people have registered online to attend the nine-day even ...
- Preferences For Brand Loyalty Programs Reflect Economic Climate
Research Intelligencer, - Friday, July 8, 2022
Loyalty discounts on products or services are most sought by 79% ...
- Jeep Named Top Patriotic Brand
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
"What used to be forthright patriotic marketing has mutated to camouflaged promotion ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Community, Connection & CAC
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By partnering with HBCUs and non-profits in key locales, 4th Ave Mark ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...