- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Marketing Chasm: Consumers And Retailers Have Different Ideas
Email Insider, Ray Schultz - Friday, January 13, 2023
Consumers and marketers differ when it comes to channels, message frequency a ...
- Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 9, 2023
Brand Keys' latest ranking shows how much loyalty has shifted, with consume ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Let's Get Re-engaged: A Data and Messaging Romance
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott ...
- Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them
Email Insider, Ray Schultz - Wednesday, December 28, 2022
Loyalty members with an emotional bond with a brand are much mo ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- Toys 'R' Us Drops 10,000 Digital Collectibles
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The exclusive collectible NFTs feature variations of a reimagined 3D animation ...
- Loyalty Rewards Were Redeemed In 123% Surge Over Black Friday Weekend, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 2, 2022
More consumers opened loyalty emails during the Black Friday weekend period, LoyaltyLi ...
- Trader Joe's, Costco and H&M Rule Retail With Brand Intimacy
Retail Insider, Sarah Mahoney - Wednesday, November 30, 2022
With affordable indulgences, the grocery brand forges close emotional connections with i ...
- United Airlines, Jaguar Partner For Gate-To-Gate Service
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2022
Program offers travelers "a moment of luxury and ease, while also raisi ...
- Bigger Than Sports and Celebrity: The Power of Brand Fandom
MAD, Fotoulla Damaskos, Ryan Linder - Tuesday, October 25, 2022
Research from Stagwell's National Research Group illuminates a simple and powerful insigh ...
- Affirm Takes On Credit Cards With Rewards Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 20, 2022
Affirm, a "buy now, pay later” service, is testing a rewards progr ...
- Cindy Davis Named To Airship Board
Email Marketing Daily, Ray Schultz - Monday, September 26, 2022
Davis has worked at brands including Bed Bath & Beyond, Disney a ...
- Will Blockchain Loyalty Programs Unlock Web3's Mass Appeal? Q&A With Moonwalk's Greg Consiglio
Digital News Daily, Colin Kirkland - Wednesday, September 21, 2022
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPo ...
- Can Loyalty/Membership Programs Keep Streaming Customers From Bolting?
TV Watch, Wayne Friedman - Monday, September 19, 2022
Is Disney looking to start up a membership program, a la Amaz ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Media Brand Loyalty: Apple TV+, Disney+ Gain, Netflix Slips, Fox News Holds Steady
TV Watch, Wayne Friedman - Wednesday, September 14, 2022
Among streamers, Disney has risen to 4th place overall among 100 t ...
- Starbucks Announces Blockchain Loyalty Program
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Building off the company's successful rewards program, Starbucks Odyssey will allow custome ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Returns Policies Can Drive Loyalty -- Or Stop People From Purchasing, Study Says
Email Marketing Daily, Ray Schultz - Monday, August 29, 2022
Over half of all shoppers are willing to abandon a brand th ...
- Subway Sells Out of Footlong Pass
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 24, 2022
Subway’s $15 “Footlong Pass” subscription offered 50% off a footlong each d ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Walmart+ Adds Ad-Supported Paramount+ As Membership Perk
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Walmart said it chose Paramount+ for the broad appeal of its conten ...
- Consumers Lack Brand Loyalty And Are Quick To Churn: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 16, 2022
Some consumers will leave brands due to anger and frustration, but mo ...
- Experts Ask: Do Rewards Card Programs Know When A Person Is Pregnant?
Around the Net in Email, Ray Schultz - Monday, August 15, 2022
Experts are questioning whether loyalty rewards programs can know if a pers ...