automotive

Mini Confirms Return Of Biennial Road Rally

BMW’s Mini brand is planning to hold its eighth biennial road rally next July. 

Mini Takes The States 2018 attracted more than 3,600 owners who took part in the Rally to the Rockies, with 1,000-plus vehicles on the road each day. 

Two groups drove on two separate routes, one starting in Orlando, Fla., and the other in Portland, Ore., converging in Keystone, Colo., for a three-day festival of all things Mini.

The automaker created a 5 1/2 minute video commemorating the 2018 event.

Next year’s rally will take place from July 18 to 26, with a route to be announced at a later date.

The automaker has already created a website for the event, which includes a countdown clock.

Mini owners love two things in particular: driving and being part of the Mini community, says Mike Peyton, vice president, Mini of the Americas.

The gathering will include "passionate motorers, dedicated 'miniacs' and good friends,” Peyton says in a release.

The event benefits a number of charities, including Best Friends Animal Society and Feeding America. A charity partner for MTTS 2020 will be announced at a later date.

The 2020 event will be run by Mini USA marketing and will be supported by the event agency Team Enterprises, according to a spokesperson. The rally has run every other summer since the inaugural rally in 2006, when it was developed by The Creative Group along with the Mini marketing team.

2 comments about "Mini Confirms Return Of Biennial Road Rally".
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  1. Denise Tschida from tschida branded entertainment, November 4, 2019 at 8:51 p.m.

    It's infuriating that your researchers refuse to use the wordmark MINI. Please, it's the proper reflection of the company name. 



    MINI Takes The States. MINI Countryman. 


    Thank you. 

  2. Tanya Gazdik from MediaPost, November 4, 2019 at 11:27 p.m.

    Denise, MediaPost, like most reputable news organizations, largely follows Associated Press style. Unless it's an acronym, our reporters and editors (not "researchers") do not use all caps. Under “company names,” the stylebook advises: “Do not use all-capital-letter names unless the letters are individually pronounced.” So BMW, but not IKEA (it's Ikea.)

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