Delta Air Lines’ loyalty club members now have a new way to earn frequent flier miles.
Under this partnership, live event fans who are SkyMiles members can now earn one mile per dollar spent on tickets for concerts, games or theatre events in the U.S. and Canada purchased through Ticketmaster.
To kick off the partnership, SkyMiles members can earn three miles per dollar spent from June 3 through Aug. 31. Delta SkyMiles members can redeem the miles for credit toward travel, including tickets and upgrades.
The companies have aimed to make the program simple. Consumers go to delta.com/ticketmaster, enter their SkyMiles account number, which will then direct them to Ticketmaster.com. From there, they can search through the inventory of tickets as they normally would and then receive miles upon completion of their purchase.
Other Ticketmaster partners include American Express, Samsung, YouTube and the NFL.
Delta has partnered with dozens of companies to offer miles for purchase dollars, including Macy's, Kohl's, Brooks Brothers, Neiman Marcus, Patagonia and HP, on its SkyMiles Shopping website.