- Companies Invest In Machine Learning, Tough To Determine Its Value
Digital News Daily, Gavin O'Malley - Tuesday, December 17, 2019
Research found that half of companies spend between eight and 90 da ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers ...
- Acquia To Acquire AgilOne, CDP Provider
Email Marketing Daily, Ray Schultz - Wednesday, December 11, 2019
AgilOne provides a single view of the customer fueled by machine learnin ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Experian Unveils Customer Identity Tool
Email Marketing Daily, Ray Schultz - Friday, November 22, 2019
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. ...
- ActiveCampaign Launches A New Email Content Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 13, 2019
Predictive Content helps users select the most appropriate email for each custome ...
- ZoomInfo Acquires Komiko, B2B CRM Startup
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Clients can capture contact and activity data buried in the salesperson's ema ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empat ...
- The Customer Voyage: Firms Are Getting Better At Mapping It
Email Insider, Ray Schultz - Thursday, October 24, 2019
Travel firms are more satisfied than retailers in their customer journey optimizatio ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum spee ...
- Six Ways To Improve The Customer Experience
Around the Net In Brand Marketing, Ray Schultz - Monday, October 21, 2019
Brands like Disney are using machine learning and other advanced technologies ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Adobe Enhances Its Digital Experience Platform
Digital News Daily, Ray Schultz - Friday, October 18, 2019
Adobe's AI-based tools help brands personalize customer experiences across channels, the compa ...
- eDataSource Rolls Out Email Journey Mapping Tool
Email Marketing Daily, Ray Schultz - Wednesday, October 9, 2019
Journey Mapping enables brands to view sequenced email performance -- their o ...
- Emotional AI Can Help Marketers Raise The Creativity Bar
MAD London, Mihkel Jaatma - Monday, October 7, 2019
Artificial intelligence can tell marketers whether their online video marketing efforts wi ...
- Agari Adds Email Phishing Defense Tools
Email Marketing Daily, Ray Schultz - Thursday, September 26, 2019
The new features help firms prevent voicemail-based email attacks and insider impersonatio ...
- Evident ID Offers CCPA Compliance Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 25, 2019
The new tool prevents data access requests until the identity of t ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve Up
Digital News Daily, Laurie Sullivan - Monday, September 23, 2019
YouTube on Monday at Advertising Week New York plans to announce Vid ...
- Ushur Debuts Customer Email Triage System
Email Marketing Daily, Ray Schultz - Monday, September 23, 2019
The new service is designed to relieve staffs of the chore ...
- Wild Sky Media Launches Mom.com, Focuses On Mobile Usage
Publishers Daily, Melynda Fuller - Monday, August 26, 2019
The platform will cull its content from more than 24,000 articles fr ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- Former Google Employee Exposes 'Blacklist,' Alleges Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Conservative leaders released a letter calling on Google to explain allegations th ...
- Twitter Lets Users Tailor Feeds By Topic
Mobile Insider, Gavin O'Malley - Thursday, August 15, 2019
Using its own machine-learning technology, Twitter plans to determine what tweets belo ...
- Rezo.AI Debuts Email Automation Tool
Email Marketing Daily, Ray Schultz - Monday, August 12, 2019
The company, which has offices in the U.S., India and Dubai, sa ...
- Ezoic Raises $33 Million, Expands AI Platform For Publishers
Publishing Insider, Melynda Fuller - Wednesday, August 7, 2019
Ezoic is introducing a new set of machine-learning tools that it clai ...
- Microsoft Acquires PromoteIQ As It Digs In To Support Retail Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Kroger, Kohl's and Overstock.com are among the retailers that work with PromoteI ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
RTBlog, Joe Mandese - Monday, August 5, 2019
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing da ...
- How AI Drives Humanization In Email Marketing
Around the Net in Email, Ray Schultz - Thursday, August 1, 2019
Email personalization has evolved into humanization—an approach that exceeds sending emails wi ...
- Google Tops Accuracy Rates For Interpreting Queried Images
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 30, 2019
Despite all the hype around machine learning, technology does a good j ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2019
Viant has been working for years to wipe out fraudulent impressions fr ...