- Review Bombing On The Rise Leading Up To Midterm Elections
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 9, 2022
Review bombing -- when a group of disgruntled consumers posts negative revie ...
- Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesd ...
- Google Alum Nicholas Weaver Named DISQO VP Of Engineering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Nicholas Weaver has joined customer-experience intelligence platform DISQO to spearhead development ...
- Bionic Content: AI is Making Inroads, But Live Writers May Still Be Better At It
Email Insider, Ray Schultz - Wednesday, October 19, 2022
Only a third of marketers use AI for content generation. But almo ...
- Google Finds Revenue Alternative To Advertising Via Cloud Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
At Google, cloud services and AI continue to drive its growth. Ma ...
- New Updates Give Facebook Users More Control Over Their Feed
Digital News Daily, Colin Kirkland - Wednesday, October 5, 2022
In a move to grant Facebook users more control over the typ ...
- Dynamic Content Engine FindMine Raises $9.9M In Financing
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
FindMine helps brands share content in email, social media and other chann ...
- MRC Releases Final 'Outcomes' Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
With the outcomes under its belt, the MRC is now in t ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 25, 2022
But many see skills and measurement as key barriers to growth, WA ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Amazon, Microsoft, Google Account For 65% Of Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Amazon now holds an industry-leading 33% of global market share for clo ...
- Email Yo-Yo: Who's Up, Who's Down, Who's Investing In Tech
Email Insider, Ray Schultz - Friday, June 24, 2022
Retailing has the highest inboxing rate, and online dating has the t ...
- Meta Revamps Targeting System For Housing, Employment And Credit Ads
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
Facebook says its new machine-learning system "will work to ensure the ag ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- GoSecure And TPx Launch Email Inbox Protection Service
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
With the launch of the tool, GoSecure and TPx are looking ...
- Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Colab made it easier to create deepfakes, with forums to discuss a ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Email Is The Leading Tool In Identity Management: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 18, 2022
Half of all firms use email to provide government application access a ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Voice Search In The Metaverse
Performance Marketing Insider, Laurie Sullivan - Friday, April 15, 2022
Advances in AI and machine learning will mimic human interactions and bri ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Microsoft Removed 3 Billion Ads In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The company also suspended nearly 270,000 accounts from its network, attributing t ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- Google Uses AI To Detect Searches From People In Personal Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Google, which fields searches daily on topics such as suicide, sexual assaul ...