- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- The Works: Putting Email CRM And Automation In One Place
Email Insider, Ray Schultz - Friday, November 7, 2025
Small businesses can avoid the cost of paying for separate platforms throu ...
- How Artists&Outlaws CEO & President Is Daring To Disrupt
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 5, 2025
What does it take to reimagine a legacy brand while honoring i ...
- Instagram Makes User Insights Competitive
MediaDailyNews, Colin Kirkland - Monday, November 3, 2025
Instagram users with access to the platform's "Professional Dashboard" will now ...
- The ROI Meter: How Brands Measure Return On Investment
Email Insider, Ray Schultz - Monday, November 3, 2025
Email marketers are confident in their ability to deploy the right metr ...
- Because This Breakwater Studios Marketing Exec Is Worth It
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 29, 2025
What does it really take to be creatively brave? For Kirstin Fal ...
- MiQ Appoints Industry Veteran Bitterman Global CMO
MAD, Steve McClellan - Wednesday, October 29, 2025
Bitterman was CMO at The Weather Channel and earlier was North Americ ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- B2B Incubator: Firms Combine Intent, Credit Risk Data
Email Insider, Ray Schultz - Monday, October 27, 2025
ZoomInfo and Markaaz seek to help B2B firms address fragmented sales a ...
- WPP Launches 'Open Pro' For Self-Serve, SMB Clients
MAD, Steve McClellan - Thursday, October 23, 2025
It's called WPP Open Pro, designed as a self-serve marketing platform whe ...
- How This DAA Media & Marketing Exec Is Fueling Her Growth
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 22, 2025
Ever wonder what it takes to rise to the C-suite while stayi ...
- Have You Ever Heard Of 'My Terms?' You Will
Media 3.0, Joe Mandese - Wednesday, October 22, 2025
It's the nickname for a new technical standard that promises to revolutioni ...
- Saying The Suddenly Quiet Part Out Loud
Red, White & Blog, Joe Mandese - Tuesday, October 21, 2025
The elephant-in-the-room moment at an industry ethics summit last week happened wh ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- AI Wingman: Platform To Handle Full Email Marketing Workflow
Email Insider, Ray Schultz - Friday, October 17, 2025
The conversational platform allows marketers to conduct campaigns with natural-language prompts. ...
- Co-Founder Brown Shifts To Non-Executive Director Role At Mediasense
MAD, Steve McClellan - Thursday, October 16, 2025
According to the company, Brown will continue to contribute to the firm ...
- The Power Of This Girlilla CEO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 15, 2025
October is Breast Cancer Awareness Month, and for Nashville-based music marketing C ...
- Google, Salesforce Extend Partnership For Autonomous AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, October 16, 2025
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - w ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- AMP Debuts, 2 Agencies Merge To Connect Creative, Media
MAD, Fern Siegel - Thursday, October 9, 2025
AMP, the new entity, offers six distinct practices, including strategy, retail a ...
- Meta API Update Finds Alt Uses For Excluded Ad Placements
MediaDailyNews, Colin Kirkland - Thursday, October 9, 2025
Meta is rolling out marketing API changes designed to improve ad performan ...
- How This Zip Leader Continues To Thrive
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 9, 2025
What do people often get wrong about you when they first me ...
- Gravity Global Ups Lozano To CEO
People on the Move, Fern Siegel - Wednesday, October 8, 2025
Since 2021, Gravity has acquiring 12 businesses across the U.S., Europe a ...
- Bally's Ups The Ante: Casino Operator Chooses A New Email Service
Email Insider, Ray Schultz - Tuesday, October 7, 2025
Bally's Corporation has chosen iPost to power its email marketing at ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- It's The Little Things That Count: Marketers Trapped In Minutiae
Email Insider, Ray Schultz - Friday, October 3, 2025
The biggest automation hurdle is compliance and legal concerns, Typeface reports. ...
- Shipping Giant Maersk Taps WPP Media
MAD, Steve McClellan - Thursday, October 2, 2025
The media agency will handle 130 countries from a central hub ...
- Data Snags: B2C Marketers Face Challenges In Unifying Sources
Email Insider, Ray Schultz - Wednesday, October 1, 2025
Although plagued by challenges in managing data across sources, over half ...
- TikTok Launches AI Ad Format For Travel Brands
MediaDailyNews, Colin Kirkland - Tuesday, September 30, 2025
Travel Ads is a catalog-based advertising format designed to enable travel bran ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...