Tag results for "marketing"
- TBA Worldwide Acquires SaleSurf Growth, Boosts Clients' Amazon RevenueThe new agency helps brands increase their visibility and digital sales. ...
- Consumers Balk At Tariffs: They're Spending Less, Want DiscountsConsumers are pulling back on spending, but will opt in to emai ...
- Snap's New Affiliate Program Looks To Boost Ad BizTo boost its ad business, Snapchat is offering marketers, creators and publishe ...
- Hard-Line Yahoo: Firm Is Enforcing Email Authentication RulesList hygiene is no longer optional - it's mandatory, MailGenius cautions. ...
- NHL Markets Stanley Cup Playoffs"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains ResilientEconomic instability and the impact of tariffs in 2025 could be overco ...
- How This Takeda Technology Exec Is Embracing The PossibilitiesWhat's the biggest leap you've ever taken, either personally or professionally? F ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ GrowsDisney+ is one of the few streaming brands that has raised i ...
- How This VSA Partners' CEO Is Embracing UncertaintyWhen was the last time you stopped trying to control what's next-a ...
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled MarketingThe rebrand reflects the agency's growth and efforts to optimize advertising f ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- The Biggest Mistake in Marketing? Treating Symptoms Instead of CausesJust as a doctor's role is to create sustainable health rather th ...
- Apple Rebrands Advertising Business To Apple AdsApple dropped "Search" from Search Ads and rebranded its ad business ...
- NBC Starts Fallon-Hosted Marketing Competition ShowThe unscripted TV show will see Fallon starting up a marketing agen ...
- Advertising Starts Linking AI Agents With Platforms, ModelsIntelligent AI agents with access to online chat history, critical information a ...
- How This 50/50 Women On Boards' CEO Is Leading With PurposeHave you ever felt the need to hide parts of your person ...
- Reach For The Heart, Not For The Wallet: Emotions Rule Brand LoyaltyMarketers say discounts are less important than a personal connection, Bloomreach repo ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth OfficerGieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- Google To Use Marketing Content From Sites To Showcase BrandsEnrollment is automatic, but companies can opt out through Merchant Center setti ...
- How This Bristol Myers Squibb Leader Is Transforming ExpectationsHow much influence did your family have on your career choice? F ...
- Brands Continue To Invest More In Influencer-Led CampaignsBrands remain determined to increase influencer marketing spend, according to a surv ...
- Pinched CMOs: Sales Growth Down, Pressure IncreasingTechnology and AI have made marketing leaders more important in their firm ...
- HIV Drug Maker Fined $1.6B Over MarketingThis is the second whistleblower case involving Prezista and Intelence marketing ...
- The UprisingIs this the beginning of the AI revolt or a preview ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- How This Publicis Health Media VP Creates Experiences That ResonateJan Weinstein calls herself an "accidental agency person," but if you lo ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always EasyMarketers are able to report open rates and click-throughs to their leader ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
