- Pinterest To Host LTK Influencer Shopping Content
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
To boost its strategic position in the social commerce sphere, Pinterest wi ...
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
Year-over-year, 500 new brands have made deals with the NHL, with finan ...
- How This USIM VP Stays Lit From Within
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 12, 2025
Have you ever felt like you had something real to offer, b ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- PMG Acquires Momentum Commerce
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2025
PMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity Claims
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
The National Advertising Division questioned several productivity claims Microsoft made related ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- WPP Media Unveils 'Open Intelligence For Retail,' Names Data Partners
MediaDailyNews, Joe Mandese - Thursday, June 5, 2025
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-power ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Microsoft Questioned By French Authority For Driving Down Search Results: Report
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Privacy-focused French search engine Qwant has asked the French regulator to a ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Digital Sweep: That's Where Marketing Dollars Are Going
Email Insider, Ray Schultz - Tuesday, June 3, 2025
Email is the only owned and earned channel to see an increa ...
- Me, My Brand, And Why I'm Poking Fun At AI News
Media 3.0, Joe Mandese - Tuesday, June 3, 2025
The most interesting marketing-related AI news I received this morning was ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Microsoft Exits Russia, Boosts Investment In Switzerland
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Microsoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- How This American Express VP Is Finding the Magic in the Everyday
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 12, 2025
How do you make the most out of even the smallest moment ...
- Inbox Detective: Why Email Senders Need A Deliverability Audit
Email Insider, Ray Schultz - Friday, May 30, 2025
An audit helps ensure that your email doesn't end up in t ...
- B2B Meet And Greet: Multichannel Outreach Generates The Most Bookings
Email Insider, Ray Schultz - Thursday, May 29, 2025
Phone calls are first among channels, email a distant second, memoryBlue repo ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Reddit Releases Dynamic Product Advertisements To All Advertisers
MediaDailyNews, Colin Kirkland - Friday, May 23, 2025
The feature combines shopping signals with machine learning and advertiser product catalo ...
- TikTok's New AI Chatbot Assists In-App Sellers
MediaDailyNews, Colin Kirkland - Thursday, May 22, 2025
TikTok says its new Seller Assistant will provide guidance to TikTok Sh ...
- ESPN Hitting The Road With 'SportsCenter,' Streaming In The Front Seat
TV Watch, Wayne Friedman - Thursday, May 22, 2025
The ESPN tour will go to a different state each day f ...
- How This Novartis Director Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 22, 2025
What drives someone to pivot in their career - especially when thin ...
- Meta Integrates Threads Feed Ads Into Marketing API
MediaDailyNews, Colin Kirkland - Tuesday, May 20, 2025
A few weeks after announcing the launch of ads on Threads, Me ...
- Google Brings Agentic AI To Ads, Analytics, Chrome
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Google began filling nooks in its advertising and analytics platforms with agent ...
- Google Brings Ads To AI Mode, Supercharging Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 21, 2025
It's like stepping into a query and over information to get ...
- It's 10pm, Do You Know Where Your Agent Is?
Planning & Buying Insider, Joe Mandese - Tuesday, May 20, 2025
Remarkably, 8% of ANA members don't even know the difference between principal-bas ...
- From Elite Athlete To Marketing Leader- How This TAG Heuer Pro Keeps Ticking
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, May 14, 2025
How does a former professional athlete become the marketing force behind o ...
- Tariff-Proofing: Marketers Are Shifting Their Sourcing And Turning To Owned Channels
Email Insider, Ray Schultz - Wednesday, May 14, 2025
Over two thirds of marketers are adjusting their holiday-season marketing, Wunderkind repo ...