- InBev's Sports Connection
Feedback Loop, - Friday, July 25, 2008
I just read [Karl Greenberg's] very interesting article on InBev/A-B. As ...
- Gender Gap In Marketing?
Feedback Loop, - Friday, July 25, 2008
I enjoyed reading the article morning about the short tenure of marketi ...
- Media X: Imagine That
MediaDailyNews, Jack Feuer - Wednesday, July 23, 2008
Anybody know where I can buy a shotgun? I'm going to ne ...
- Downloadable Content Is Key To In-Game Advertising
Online Media Daily, Erik Sass - Wednesday, July 23, 2008
SAN FRANCISCO -- Downloadable content that modifies or expands games is al ...
- Correction: [X+1] Sorts Through Thousands Of Sites
Online Media Daily, - Wednesday, July 23, 2008
The July 17, 2008
Online Media Dailyarticle "[X+1] Rol ...
- eXelate Launches BT Lab With Goal Of Higher CPMs
Online Media Daily, Gavin O'Malley - Tuesday, July 22, 2008
Behavioral marketing data exchange eXelate today is expected to announce the laun ...
- T-Mobile Pushes The Envelope In U.K.
Online Media Daily, Laurie Sullivan - Tuesday, July 22, 2008
T-Mobile's U.K. ad may be testing the bounds of good taste. ...
- Auto Focus: GM Slashes Marketing Spending
MediaDailyNews, Karl Greenberg - Friday, July 18, 2008
General Motors unrolled a new tourniquet to stem the flow of r ...
- Google Study: Search Marketing Increases Brand Value
Online Media Daily, Gavin O'Malley - Friday, July 18, 2008
More than merely a direct-response tool, search marketing is a great brand-buildi ...
- [X+1] Rolls Out 'Brand Chaperone' Tool
Online Media Daily, Tameka Kee - Thursday, July 17, 2008
[X+1] has launched Brand+1, a new tool aimed at helping media agenci ...
- Southern Comfort Follows Its Target Demographic Online
Online Media Daily, Aaron Baar - Tuesday, July 15, 2008
With spirits consumption continuing to grow in the U.S., Southern Comfort ...
- Visa Solicits User-Generated Content For Olympics Effort
Marketing Daily, Aaron Baar - Monday, July 14, 2008
[Financial Services] With less than a month to go before the openi ...
- Nutraceuticals May Be Nearing Tipping Point In U.S.
Marketing Daily, Karlene Lukovitz - Monday, July 14, 2008
[Food and Beverage] Nutraceuticals -- food and beverages that claim to enhan ...
- TNS Unveils New In-Store Metrics For Grocers
Marketing Daily, Sarah Mahoney - Monday, July 14, 2008
[Retail] TNS is unveiling a new way to measure grocery-store behavior, o ...
- Fore Warned: Golf Must Find Drama In A Tiger-Less Year
MediaDailyNews, Jeff Gagne - Monday, July 14, 2008
Tiger Woods will be sidelined from golf until 2009. If the P ...
- Oddcast Launches Viral Campaign For Batman
Online Media Daily, - Monday, July 14, 2008
Oddcast, of Elfyouself fame, has launched a viral marketing campaign promoting t ...
- Verizon Connects With Consumers Through Experience
Online Media Daily, Laurie Sullivan - Monday, July 14, 2008
Verizon Wireless is relying on a mix of word of mouth, bl ...
- Futures Group Has None: Interpublic Dismembers Digital Ventures Unit
Online Media Daily, Joe Mandese - Friday, July 11, 2008
Interpublic's Futures Marketing Group, the unit formed more than a year a ...
- Skechers Pins Turnaround On American Idols' Cook
Marketing Daily, Laurie Sullivan - Thursday, July 10, 2008
[Fashion] Skechers USA on Wednesday unveiled its new celebrity spokesperson: David Co ...
- Virgin Money Unveils 'Lender Blender' To Help Struggling Students
Marketing Daily, Aaron Baar - Thursday, July 10, 2008
[Financial Services] Virgin Money USA is trying to make life a litt ...
- Budget-Challenged Vacationers Going Online For Bargains
Marketing Daily, Karlene Lukovitz - Thursday, July 10, 2008
[Tourism] With gas prices going through the roof, vacationers are trying ...
- AvalonBay Taps Stein Rogan
Online Media Daily, - Thursday, July 10, 2008
AvalonBay, a real estate investment trust whose executive offices are in Alexandri ...
- Avis Offers Digital Books And Tunes In Rental Cars
Marketing Daily, - Wednesday, July 9, 2008
Avis Rent A Car is offering free digital books and songs ...
- Correction: Kia Based In Irvine, Calf.
Marketing Daily, - Wednesday, July 9, 2008
A
story in the July 7, 2008 issue of
Marketing Daily- Media X: Eco Unfriendly
MediaDailyNews, Jack Feuer - Wednesday, July 9, 2008
Cause-related marketing is relatively harmless when it's limited to sponsoring the loc ...
- Health And Wellness Category Defies Economy
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2008
[Healthcare] While skyrocketing food and fuel prices change how consumers go abo ...
- Marketers Must Adjust To The Aging Of America
Around the Net In Brand Marketing, Thom Forbes - Monday, July 7, 2008
The average U.S. head of household is now nearly 50 years ol ...
- Alchemy: Email Marketing Favors Longer Subject Line
MediaDailyNews, David Goetzl - Monday, July 7, 2008
A London email marketing agency is all about more. It argues again ...
- PGA, Anheuser-Busch Join G8Wave In Mobile Campaign
Online Media Daily, - Monday, July 7, 2008
Mobile marketing company g8wave is partnering with Anheuser-Busch and the PGA To ...
- Spike TV Signs Podcast Deal With Wizzard Media
Online Media Daily, - Monday, July 7, 2008
Spike TV will use podcasting network Wizzard Media's LibsynPRO 2.0 service ...