- Connected TVs Edge Out Blu-ray As Streaming Gateway
Marketing Daily, Aaron Baar - Monday, March 2, 2015
Internet-connected televisions are catching on faster than projected, and are squeezing o ...
- Listen Up Networks and Marketers: I'm Not My Father
MediaDailyNews, Steve Sternberg - Tuesday, March 3, 2015
Most media and marketing executives, however, now see me as though I ...
- The Spreading Activation Model Of Advertising
Online Spin, Gord Hotchkiss - Tuesday, March 3, 2015
"Beatle." I have just primed you. Before you even finished reading t ...
- Living Legends Are Living Large
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 2, 2015
Living legends like Muhammad Ali, Arnold Palmer, Jack Nicklaus, Pel and Kare ...
- The Next Big Innovation In Marketing Is Already On Your Team
Email Insider, April Mullen - Thursday, February 26, 2015
If you're an email marketing manager, you have to learn to se ...
- Marketing Morphing From Expense to Revenue; Measured on ROI
Research Brief, Jack Loechner - Thursday, February 26, 2015
According to the Economist Intelligence Unit's survey of high-level marketing executives worldwid ...
- Brands And Social: Don't Just Farm It Out
MAD, Peter Friedman - Tuesday, February 24, 2015
There's a lot of demand right now for social media support, a ...
- Century 21 Kicks Off 2015 Efforts Without CMO
Marketing Daily, Tanya Gazdik - Monday, February 23, 2015
Century 21 Real Estate is kicking off its 2015 marketing efforts witho ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Is There Too Much Good Stuff?
VidBlog, P.J. Bednarski - Monday, February 23, 2015
The Diffusion Group's Joel Espelien says the explosion of content, on ...
- LinkedIn Network Display Extends Brand Reach Outside Platform
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 19, 2015
Expanding its Marketing Solutions platform, LinkedIn will now let businesses target potenti ...
- Dignity Health's New Symphony Plays Uniquely Human Beats
MAD, Larissa Faw - Wednesday, February 18, 2015
Dignity Health is celebrating American Heart Month in February by creating t ...
- Big Data Collection Good; Access Not So Good
Research Brief, Jack Loechner - Thursday, February 19, 2015
According to a new study from Teradata, the 2015 Global Data-Driven Marketi ...
- Fluent Acquires Campus News Platform Streak Media
MAD, Larissa Faw - Tuesday, February 17, 2015
Fluent has big plans for its new platform. The agency plans ...
- Forrester: Razorfish Global, SapientNitro, Leaders In The B-to-C Marketing Space
MAD, Larissa Faw - Tuesday, February 17, 2015
Forrester Research ranks Razorfish Global as a Leader in providing marketing a ...
- Hampton Hotel Ads Use Music To Reach Leisure Travelers
MediaDailyNews, Erik Sass - Tuesday, February 17, 2015
Hampton Hotels has debuted a new multiplatform marketing campaign using music ...
- 4 Essential Questions For Your 2015 Social Strategy
Social Media & Marketing Daily, Jenna Woodul - Wednesday, February 18, 2015
Many practitioners have been confused into thinking that social media is ...
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
MAD, Larissa Faw - Monday, February 16, 2015
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketi ...
- Are We Guilty Of 'Numbed' Marketing?
Online Spin, Gord Hotchkiss - Monday, February 16, 2015
A few years ago, I was moderating a panel on mobile advertisin ...
- The Belief Behind How Consumers Make Decisions And The Guilt Behind Them
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 13, 2015
Small changes in how something is presented can change a consumer's min ...
- Don't Hate On Valentine's Day: Relationship Marketing in 2015
Search & Performance Marketing Daily, Allie Rees - Friday, February 13, 2015
Thanks to Taylor Swift, we know for sure that yes, haters a ...
- Engine Group Appoints Zoe Church Global Director of Business Development
MAD, Steve McClellan - Monday, February 9, 2015
Based in New York, Church is a veteran of Y&R where s ...
- The CEO Is The New CMO
Online Spin, Maarten Albarda - Monday, February 9, 2015
In the olden days, marketing consisted of 4 Ps (Place, Price, Promoti ...
- AgilOne Becomes Predictive Marketing Cloud
SearchBlog, Laurie Sullivan - Thursday, February 5, 2015
AgilOne has made a data management platform available that integrates into i ...
- Film Marketing Agency Launches Content Marketing Division
Mediapsssst, Richard Whitman - Tuesday, February 3, 2015
Everyone's getting into advertising! Big Picture Entertainment. a film marketing firm, h ...
- Eyeview's New Strategy Chief Has Something Specific He'd Like To Say
VidBlog, P.J. Bednarski - Wednesday, February 4, 2015
"When we started talking about online marketing, the promise always was: 'You' ...
- Orabrush Spins Off Video Marketing Co. Molio With $3 Million In Funding
MediaDailyNews, Laurie Sullivan - Tuesday, February 3, 2015
Orabrush has spun off its video-marketing business Molio into a separate compan ...
- B2B Focuses On Revenue and Customers in 2015
Research Brief, Jack Loechner - Tuesday, February 3, 2015
According to the release of the 2015 B2B Marketing Trends, Predictions a ...
- NCM Partners With Grammys
MediaDailyNews, Erik Sass - Thursday, January 29, 2015
National CineMedia has joined forces with the Grammy Awards to launch ...
- What The Mobile Tipping Point In Search Means For Marketers
MAD, Larissa Faw - Wednesday, January 28, 2015
In 2015, search as a whole will cross the "mobile tipping poin ...